It's really, really steep.
One can argue that Palworld isn't really much of a multiplayer game, so it's kinda natural that people have had their fill and are done with it, but you'd think a 96% drop would create some headlines. Then again Multiversus didn't get headlines till it was at 99%.
That being said, a 74k player peak is still really good in terms of raw numbers, I think. As long as it doesn't go further down... Well, we'll see what happens if/when Pocket Pair starts supporting the game long-term. Game definitely blew up too fast.
Those headlines were made about three weeks ago, but interest in the title isn't only dropping on Steam. It's dropping generally and so there's less interest (aka no clicks) from game's media.