- 3rd party hardware
We’ve been here before. It hasn’t worked for any company really. 3DO did this years ago and it did not work out for the manufacturers or 3DO.
Sure you could do a revenue sharing scheme, but that seems like a drop in the bucket when as a manufacturer you’re totally reliant on the marketing and R&D of a licensor that just gave up on hardware themselves.
Also, what are you going to do about subscription fees that are played through the hardware? Seems rather complicated.
We have Window based handhelds like ROG Ally and Lenovo and nobody is finding that "complicated". Not to mention all those Windows laptops.
In regards of 3DO, there is a major difference - content. The gaming market is not the same as it was in 3DO and Microsoft owns a lot of content. With the whole platform being relatively streamlined, it is not a situation where you need to develop for completely different platforms like it 3DO, Atari, Saturn etc.
-handheld hardware
So now you have Xbox hardware that’s portable. Okay, still no games besides multiplatform that I’d want to play, and it has to be x86 based (ie just as performant as Steam Deck). Plus this depends on the thin layer client we read about in the court documents that was not there a few years ago.
Steam Deck has no games beside multiplatform. PCs do not have games that are multiplatform. Mobile phones have mostly multiplatform content too.
Xbox leadership has to have known this would payoff only a gen later at the earliest. XCloud is not ready to be the main attraction, gamepass is not doing great, and can’t bear the brand alone. It seems rather shortsighted, unless it’s totally a decision for short term ROI. Or they finally discovered project management gets exponentially hard in such enormous organizations.
With game development becoming more and more expensive and games themselves not moving the consoles while also releasing Day 1 (basically decimating the sales on a loss leading console already) is a huge money pit (or at best very low margin platform). If for other platform holders you need million copies to be sold full price in order to recover, then the Day 1 releases without selling consoles is basically a huge money loss enterprise. I mean, even Netflix stopped producing expensive (they tried some time ago as far as I remember) despite being the household name and the biggest subscription service out there.
The truth is that Xbox does not sell well at all. Consumer market just does not find the console attractive. And at the same time the consumer market does not find overpriced hardware expensive either. So if Xbox is unable to sell consoles with heavy discounts in their home market, Game Pass not growing (to offset the loss of sales), games becoming more and more expensive - there is no future for Xbox as is, as a home console. The bet of Series S did not pay off much (without it, Xbox would probably be at 20m or less right now), Game Pass did not become a system seller, so Xbox just cant' continue as is without a drastic change. Palworld is a huge hit, but Famitsu sales are not different from just regular sales so it did not change much for Xbox, despite being hugely popular and much more cheaper than Starfield, for example, whose release did not even move the consoles.
The worst part is that the consumer is entrenched in digital ecosystem to a point, where they just don't want to move anywhere.
And you have stuff like this
Where Xbox sales were actually down in comparsion to a year where they did not have games...It is just bad. Though with console sales being overall down, which is interesting.