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From Serkan Toto.
The size of Japan's PC gaming market:
- Japanese think tank KADOKAWA ASCII says there were 16 million PC game users in Japan in 2021.
- 4.5 million of these users play exclusively on PC, whilst the rest play on consoles or smartphones as well.
- This is out of a total gamer base of 55.4 million people. (Japan's total population in 2021 was 126 million)
- For context, back in 2015, there were only 11 million PC gamers in Japan, and only 2 million played exclusively on PC.
- According to KADOKAWA ASCII, Japan’s PC gaming market was worth 131.3 billion yen (US$896 million) in 2021.
- For context, the entire Japanese games market (hardware + software) was worth "around 2 trillion yen".
- The size of Japan's PC gaming market in 2021 roughly doubled versus 2018.
What led to the growth of PC gaming in Japan? (According to Serkan Toto)
- Corona effects (enlarging the user base of gamers in Japan overall, with the tide also spilling over to the PC).
- The continued lack of availability of the PS5 in Japan, leading some hardcore users to turn to PCs to play high-fidelity games.
- A growing acceptance of foreign and indie games, which are cheaper on PC.
- The PUBG explosion in 2017/2018, driven by local PC platform DMM. (As of 2021, PUBG is on Steam)
- Availability of more Japanese-made PC games, such as those from Capcom.
- This also includes rare, home-grown PC hits such as Final Fantasy XIV and Kantai Collection.
- Availability of popular smartphone games on PC, such as Uma Musume and Memento Mori.
- Improvements made to Steam for the Japanese userbase.
Infographic: The World's Top 10 Gaming Markets
This chart shows the estimated revenue of video games per country (in billion U.S. dollars).
www.statista.com
Some data. Based on the rapid growth we are seeing in the PC space in Japan do you think it will surpass consoles in the future?
Of the projected growth of the Japanese gaming market what share do think PC will have by 2025?