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The State of the French Hardware Market

Astral_lion02

Archivist
Expert Archivist
Informations about the french hardware market are more difficult to get than for UK, Spain or Japan but recently have severall figures that leaked about the situation of Playstation and Xbox hardware.
This thread is an opportunity to clarify the overall market situation using what have been post across different places.


The main tracker for Hardware sales in France is GFK, when they give Hardware sales, data are split across differents categories like this:

sanstitre3uiqqc.png

We also have the RETRO catégorie that include SNES mini, Mega Drive mini, Atari Flashback,...
I think in 2014 and 2015 it was include as "Generation 7"


"Generation 9" is used to talk about Switch, PS5 and Xbox Series.

Nintendo Switch:

In recent years only Nintendo was the only manufacturer that give data to the press.
In General it happened on various interviews publish in January.

Interviews on Figaro:

Interview on Multimedialaune (these ones give slighty more information):

Then we can have fairly complete Switch sales data by year:

SWITCH [ALL MODEL] [GFK]
YEARYTDLTD
20170,911M0,911M
20181,130M2,041M
20191,250M3,291M
20201,509M4,800M
20211,303M6,103M
20220,987M7,090M

SWITCH OG [GFK]
YEARYTDLTD
20170,911M0,911M
20181,130M2,041M
2019??????
2020??????
2021???4,939M
20220,469M5,408M

SWITCH LITE [GFK]
YEARYTDLTD
2019??????
2020??????
2021???0,943M
20220,171M1,114M

SWITCH OLED [GFK]
YEARYTDLTD
20210,221M0,221M
20220,347M0,568M

Playstation 4 and Xbox one:

Nintendo France has often leaked figures to the press on sales of PS4 and Xbox one in France.

This what I have for 2015 and 2016:


2015 GENERATION 8 TV HARDWARE [GFK]
CONSOLE20142015EVOLTD
PLAYSTATION 40,860M1,051M+22%2,155M
XBOX ONE0,284M0,298M+5%0,715M
WII U0,237M0,228M-4%0,742M
TOTAL1,381M1,577M+14%3,612M


2016 GENERATION 8 TV HARDWARE [GFK]
CONSOLE20152016EVOLTD
PLAYSTATION 41,051M1,066M+1%3,221M
XBOX ONE0,298M0,311M+4%1,026M
WII U0,228M0,090M-61%0,832M
TOTAL1,577M1,467M-7%5,079M

Unfortunatly Nintendo stop leaking Playstation and Xbox figures after 2016

Ludostrie data:

Oscar has often leaked some French Hardware data using his webstite:


PLAYSTATION AND XBOX HARDWARE [LUDOSTRIE]
CONSOLE20172018201920202021
SWITCH0,911M1,130M1,250M1,445M1,231M
PLAYSTATION 41,008M0,940M0,550M0,294M0,090M
XBOX ONE0,278M0,232M0,180M0,078M0,005M
PLAYSTATION 50,165M0,600M
XBOX SERIES X|S0,086M0,214M

Ludostrie data are differents from GFK.
It come from own theirs own sources.

Nintendo anonced that PS4 final total is 6,0M at the end of 2022 using GFK.

Ludostrie give 6,1M for PS4 and 1,8M for Xbox one as of late 2021.

(So Ludostrie likely ovetrack PS4 by 0,1M compared to Nintendo/GFK data)

2022 Hardware:

For 2022 Ludostrie did not make an article leaking PS/XB data but using various data point we can deduced numbers:

These tables give few Hardware figures for last few years untill Aug 2022:


P 7
L’équipement en smartphone progresse encore tandis que l’équipement en tablette recule
En 2022, 86,5 % des individus de 11 ans et plus sont équipés d’un smartphone (+0,9 point par rapport à 2021) et 21,0 % possèdent un smartphone 5G (+10,2 points). En 2022, le volume des ventes de smart-
phones est en baisse pour la septième année consécutive.
Le smartphone demeure toutefois le produit audiovisuel le plus vendu (15,2 millions d’unités vendues en 2022, contre 16,5 millions en 2021). 8,1 millions de téléphones
compatibles avec la 5G, dont le lancement commercial est intervenu fin 2020, ont été vendus dans l’année (5,7 millions en 2021 et 1,2 million en 2020).
Les tablettes équipent 43,0 % des foyers français en 2022 (-0,6 point par rapport à 2021). Les ventes de tablettes
sont à leur plus bas niveau depuis 2011, à 1,8 million d’unités en 2022 (-15,4 % par rapport à 2021).
En parallèle, le taux d’équipement des foyers français en ordinateurs est stable, à 76,2 %, malgré un volume de ventes en baisse de 11,7 % à 3,2 millions d’unités. Le taux d’équipement des foyers français en consoles de jeux (tous types confondus) est également stable, à 53,2 % (+0,1 point), dont 50,2 % pour les consoles de salon (+0,2 point) et 19,8 % pour les consoles portables (-4,0 points). En 2022, le volume des ventes de consoles de
jeux (tous types confondus) recule de 24,4 % par rapport à 2021, à 1,7 million d’unités.
P 176
Plus de la moitié des foyers équipés en consoles de jeux
Selon GfK-Rec, 53,2 % des foyers français sont équipés en consoles de jeux en 2022 (53,1 % en 2021), contre 52,9 % il y a cinq ans. Le taux d’équipement en consoles de salon
est stable à 50,2 % (50,0 % en 2021).
Selon GfK-REC, la vente de matériels est en forte baisse avec 1,7 million de consoles vendues en 2022, contre 2,3 millions en 2021. Ce recul s’explique par la chute des
ventes de consoles de salon (1,5 million de consoles de salon vendues en 2022, contre 1,9 million en 2021), en raison des difficultés d’approvisionnement et de la pénurie
de matières premières nécessaires à la production de ces consoles. Ce recul touche également les consoles portables dont les ventes reculent à 190 000 consoles en
2022, contre 350 000 en 2021.

Les ventes de consoles de salon chutent
de 20 % en 2022.

So According to CNC Hardware was down by 24,4% in 2022 from 2,3M to 1,7M.
This total include 1,5M TV console and 190k handhelds.

Using that exact percentage and previous year exact numbers (2262k) we got exactly 1710k consoles sold in 2022.

Then we have this from Presse-Citron.


Les experts de GfK ont en effet constaté que 987 000 consoles ont été vendues dans l’Hexagone en 2022. Nintendo représentait 58 % des parts de marché, tandis que PlayStation n’en obtenait que 26 % et Xbox 16 %.

987k for Switch is the number shared by Nintendo but these market share data for PS/XB are new.

If we use them we got this:

YTDMS
NINTENDO0,987M58%
PLAYSTATION0,443M26%
XBOX0,272M16%
TOTAL1,702M100%

Problem is that in that case sales of others hardware (Evercade and Meta Quest) are only 8k with seams unlikely to me.

Jan - aug 2022 GFK data showed this

GENERATION 9 (PS5/XBS/NSW) - 743K
OTHERS - 42K

This would mean PS4 sold somehow more than 30k in 2022 while Japan, UK and Spain all showed PS4 being bellow 10k.

CNC data give 190k handhelds and Nintendo 171k Switch lite both using GFK meaning ~19k others handheld were sold (basicly Game & Watch and evercade EXP), it did not match.

___

UPDATE APRIL 2024:

REVISED HARDWARE FOR 2022

SKUYTDCategorieGEN
SWITCH0,469MTV9
PLAYSTATION 50,440MTV9
SWITCH OLED0,347MTV9
XBOX SERIES X|S0,230MTV9
SWITCH LITE0,171MHANDHELD9
OTHERS (A)0,034MTV-
OTHERS (B)0,019MHANDHELD-
PLAYSTATION 40,010MTV8
TOTAL1,710M

Thanks to an other source PS5 was ajusted up and XBS number is confirmed.
The source was wrong only because it combined XBS, PS4 and "others" in Xbox marketshare

(A) EVERCADE, META QUEST, AT GAMES RETRO HARDWARES...
(B) GAME & WATCH, EVERCADE EXP,...


2023 Hardware:

In October, an article published on Ludostrie stated that PS5:Xbox Series was close to 90:10 YTD at the end of September:


This was quickly follow by this leak of Hardware data.

2023 GENERATION 9 TV+HANDHELD HARDWARE [LEAK]
CONSOLEYTDMS
PLAYSTATION 50,75M56%
SWITCH [ALL]0,48M36%
XBOX SERIES X|S0,10M8%
TOTAL1,33M100%
YTD Data as of September 2023

The source is not Ludostrie but numbers corroborate.

Then Julien chieze follow publishing a video saying the gap is even bigger:



He stated this:
  • PS5 market share is now 93% VS only 7% for Xbox Series
  • Playstation Portal outsold Xbox Series by a bigger margin than Spain.
I think these data are only for one specific week (Week 46) so the week with PLaystation portal release.

That's all for France sales data.
 
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It is a weird feeling seeing Wii U and XBO tied over some years.

Thank you for this profiled overview. Amazing how we even got numbers for the 7th gen handhelds in 2014. So detailed.
 
LTD estimate for PS5/XBS:

2022 GENERATION 9 HARDWARE [LUDOSTRIE]
CONSOLE202020212022
SWITCH [ALL]1,445M1,231MX,XXXM
PLAYSTATION 50,165M0,600MX,XXXM
XBOX SERIES X|S0,086M0,214MX,XXXM
TOTAL1,696M2,045MX,XXXM


2022 GENERATION 9 HARDWARE [GFK]
CONSOLE20212022EVOLTD
SWITCH [ALL]1,303M0,987M-24%7,09M
PLAYSTATION 50,534M0,440M-18%1,12M
XBOX SERIES X|S0,220M0,230M+5%0,52M
TOTAL2,057M1,657M-23%8,66M
*split between XBS and PS5 is only an estimate, my estimate for 2020 is 146k for PS5 and 70k for XBS.
my guess is that Ludostrie overtrack PS5 and undertrack Switch while Xbox is close.


It's partialy based on this:


It is a weird feeling seeing Wii U and XBO tied over some years.

Thank you for this profiled overview. Amazing how we even got numbers for the 7th gen handhelds in 2014. So detailed.
We even have 2015 (19k) and 2016 (7k).
 
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