Link to source:
https://www.bandainamco.co.jp/files/5_E4B8ADE69C9FE8A888E794BB_E.pdf
Bandai Namco has just posted their Q3 Earnings Release for the fiscal year ending March 2022. I am not posting about the earnings release, I am posting one of their announcements regarding their next mid-term plan starting April 2022 to March 2025 which covers the next three financial years.
If you look at the file you'll find the content listed as:
I. Background of the new Mid-term Plan
II. Formulation of our Purpose and introduction of a new corporate logo
III. Purpose-driven aims
IV. Mid-term Vision
V. Main strategies and investment plans
VI. System for promotion of the Mid-term Plan
VII. Numerical targets, shareholder return policy
Reference material: Mid-term vision and main strategies for each Unit
A reminder of their previous mid-term plan:
Under the previous three-year Mid-term Plan, which was launched in April 2018, the Bandai Namco Group worked to advance its main strategies in order to strengthen the IP axis strategy, guided by the mid-term vision of “CHANGE for the NEXT: Empower, Gain Momentum, Accelerate Evolution.”
The new mid-term plan was delayed by a year due to COVID-19.
For this new mid-term plan, Bandai Namco have formulated a purpose:
<Bandai Namco's Purpose>
Fun for All into the Future
Bandai Namco exists to share dreams, fun and inspiration with people around the world.
Connecting people and societies in the enjoyment of uniquely entertaining products and services, we're working to create a brighter future for everyone.
The point of bring this up is the introduction of their new logo, you've probably seen it somewhere here a few times but now it has a new colour.
In April 2022, we will introduce a new corporate logo that expresses the spirit of our Purpose. All
companies with “Bandai Namco” in their names will use this logo. In addition, in principle, all companies, including those without “Bandai Namco” in their names, will display the new logo on all their products and services. This will enable us to bring together the value of all our products, services, and labels under one logo and elevate the brand value of the Bandai Namco Group in the global market.
And explanation about the new logo:
The logo’s design incorporates “Bandai Namco” into a motif that brings to mind a speech bubble, called “fukidashi” in Japanese. Through this design, the logo expresses the potential of the brand to connect with people around the world through dreams, fun and inspiration and inspire them with amazing ideas. The speech bubble also represents Japan’s manga culture, which has become popular around the world. In
this way, the logo stands for our determination to communicate and connect with fans worldwide as we strive to create entertainment unique to Bandai Namco.
For the motif color, we sent questionnaires to employees around the world to gather their thoughts about words that express images associated with the aims of the Group. From among the words that were frequently mentioned, we selected candidate colors through scientific methods linking words with colors.
From among these candidates, we selected a bright red color that creates an impression that is enthusiastic, fun, active, and bold.
Bandai Namco's vision:
Connect with fans
Here's their mid-term plan:
If you clicked this thread looking for the metaverse, it's over here:
(1) IP x Fans (connecting with fans through IP): New framework for connecting with fans
On an IP axis, Bandai Namco will develop a metaverse for each IP as a new framework for connecting with fans. In this IP Metaverse, we are anticipating virtual spaces that will enable customers to enjoy a wide range of entertainment on an IP axis, as well as frameworks that leverage Bandai Namco’s
distinctive strengths to fuse physical products and venues with digital elements. We are aiming for open frameworks that provide venues for connections with and among fans and business partners. Through the IP Metaverse, we will establish communities among Bandai Namco and fans, as well as among fans themselves.
Through these communities and content, we will build deep, broad, multifaceted connections that continue for long periods of time, and we will focus on the quality of those connections. In this way, we will work to maximize IP value over the medium to long term. To advance development, we will collect IP information so that we can provide a variety of information to fans, develop content that leverages Bandai Namco’s distinctive strengths by fusing physical and digital elements, and build communities that will be venues for connections with and among fans and business partners.
This is related to their organisation restructuring:
(3) IP x World (connecting the world through IP): Building businesses under the ALL BANDAI NAMCO concept
To work together and advance our strategies under the ALL BANDAI NAMCO concept in regions worldwide, we have implemented such initiatives as organizational restructuring and base consolidation around the world. Under this ALL BANDAI NAMCO concept, we work to build businesses in each region.
Following the introduction of the new logo, it will be displayed on all Group products and services. In this way, we will strive to leverage the appeal of the ALL BANDAI NAMCO brand.
In the development of marketing of products and services with an IP axis, we will take steps to further bolster collaboration among businesses. Also, for IP that is rolled out worldwide, the Group will implement projects that extend across businesses and regions. Furthermore, we will focus on creating and nurturing IP originating in each region. In regard to organizations, with consideration for strategies and market environments, we will build the optimal systems in accordance with circumstances.
Through these initiatives, for the Group, we will aim for a percentage of overseas sales of 35% in the final year of the Mid-term Plan.
How much they're spending on the Metaverse:
(4) Investment plan for accelerating evolution in the IP axis strategy
Over the three years of the new Mid-term Plan, we will implement a total of ¥40.0 billion in strategic investment to accelerate evolution in the IP axis strategy.
- Strategic investment to maximize IP value: ¥25.0 billion
-> New IP creation, Groupwide IP projects, open innovation, etc.
- Investment to develop the IP Metaverse: ¥15.0 billion
-> Establishment of data foundation (data universe), development of content
Total of ¥40.0 billion
Their numerical targets at the end of the mid-term plan:
FY2025.3: Numerical targets
- Consolidated net sales: ¥1,100 billion
- Consolidated operating profit: ¥125.0 billion
- ROE: 12% or more
Lastly, the reference material:
Reference material: Overview of each Unit’s Mid-term Plan
Entertainment Unit
(1) Unit-wide
Unit Mid-term Vision: Connect with Fans
Unit main strategies:
- Large-scale, long-term investment x short-cycle, rapid investment
- Acquiring a focus on maximizing IP value
(2) Digital business
Main strategies:
- Realizing the metaverse concept
- Worldwide title organization, large-scale development
- Strengthening content originating overseas
(3) Toys and Hobby business
Main strategies:
- Global IP merchandising roll-outs
- Strengthening business in North America and China
- Global strategy for digital marketing and direct marketing
IP Production Unit
Mid-term Vision:
Evolving into the leading IP production group that continues to provide a wide variety of stories that bring the world together
Main strategies:
- Accelerating the creation of hits by strengthening multifaceted production capabilities
- Maximizing IP value by strengthening multifaceted management capabilities
- Establishing strong Unit structure for the implementation and continued development of strategies
Amusement Unit
Mid-term Vision:
Responsive to Change — Becoming a Unit that can address change as we move into the future
Main strategies:
- TRANSFORM: Change method of implementing businesses
- UNITE: Continually work together as a Unit to foster optimization
- CONTROL: Address circumstances rapidly and flexibly
There's still plenty more in the link such as their CSR policies.
Edit:
In case anyone forgot, the video game related business in Bandai Namco is the Digital Business as seen in the structure slide below:
, you were once a leader.
