What i don’t get is they said even yesterday that content and services is their main KPI (known since they changed their executive bonus structure). Unless they plan on changing that to be only first party C&S they will likely never grow in that KPI, ever, compared to the numbers including Xbox console revenues.We can also now get a clear picture of the Xbox business decline:
Phil Sept 2022 Testimony:
Apr 22 leak:
- Minecraft at $1B annual revenue
- PC revenue for the first time $1B
We know Bethesda had revenue of $0.8B before being bought. So with that and MC in mind, around $2B for Xbox 1P on all platforms seems right.
- $6.6B 3P transactions console
- $0.6B 1P revenue console
We know sub revenue is $4B+ from Phil.
C&S = 4 + 6.6 + 2 = 12.6
HW rev peaked at $3.8B and is now ~$3.4B.
Total = 12.6 + 3.4 = $16B, fits perfectly with Xbox peak revenue of $16.2B
However FY24, XB yearly revenue is $15.38B, a decline a $1B, despite growth in sub revenue, PC and off platform revenue. And so we can see that Xbox software unit sales revenue has declined from $7.2B -> $6.2B in roughly 2 years.
And thats what Nadella and Amy are very worried. Xbox console revenue is still the majority of their xbox revenue, 80%+ comes from software and subs on xbox hardware. If that goes the way of the dodo then there is a $14B dollar revenue hole....
Even if everything went day one elsewhere there’s still the 3rd party revenue and you’re only making 70% or less on your content by selling elsewhere.
Hood said their vision is annuity and subscription so maybe they just don’t care and will recalibrate because the margins are better in that future even if revenues are down