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A reminder that Square Enix has on their balance sheet for the first time from the most recent earnings release, "loss on valuation of crypto assets".
Another reminder that when a video game title is trademarked, you will usually see it trademarked with Class 9 and Class 41. When you read through the details you will usually see the words "computer game software" and "video game software" in Class 9.
What are classes in trademarks, here's a summary from Bing:
You'll notice then that Class 41 is associated with services like amusement facilities while Class 9 is associated with products like video games.
Here's the source for Arts reCollection: https://search.ipaustralia.gov.au/trademarks/search/view/2380158
I have not seen the trademark for Arts reCollection appear in other trademark databases like wipo or tmdn where I usually look so it's probably a timezone difference.
Arts reCollection class details.
Class 9 is goods:
Class 41 is services:
It's a lot to read through but the keywords that should stick out to you are in the last lines. Here again with Class 9:
Class 41:
To make sure it's made clear that this isn't something that gets thrown in all the time when you apply for a trademark, let's look at the other recent trademark for DioARTs from the same trademark office: https://search.ipaustralia.gov.au/trademarks/search/view/2371626
DioARTs class details:
If you look at the last lines for each class, you'll notice that you won't even find NFTs in the DioARTs trademark, what you'll find mentioned instead is something that isn't in the trademark for Arts reCollection:
Class 9:
Going by the details in these trademarks. It can be assumed that DioARTs is going to be an augmented reality smartphone game while Arts reCollection is going to be a video game with NFTs of different types (images, video, audio) in it.
Another reminder that when a video game title is trademarked, you will usually see it trademarked with Class 9 and Class 41. When you read through the details you will usually see the words "computer game software" and "video game software" in Class 9.
What are classes in trademarks, here's a summary from Bing:
A class in a trademark is a way of organizing the goods or services that the trademark represents. There are 45 classes in the international agreement known as the Nice Classification. Classes 1 to 34 are for goods or products, and classes 35 to 45 are for services. A class in a trademark helps the trademark office to assess fees, search the database, and prevent confusion among different trademark uses.
You'll notice then that Class 41 is associated with services like amusement facilities while Class 9 is associated with products like video games.
Here's the source for Arts reCollection: https://search.ipaustralia.gov.au/trademarks/search/view/2380158
I have not seen the trademark for Arts reCollection appear in other trademark databases like wipo or tmdn where I usually look so it's probably a timezone difference.
Arts reCollection class details.
Class 9 is goods:
Class 9: Computer game software; video game software; virtual reality game software; sound recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or fictional stories; audio visual recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or animated fictional stories; prerecorded compact discs featuring music; prerecorded video discs featuring music and/or animated fictional stories; prerecorded video cassettes featuring music and/or animated fictional stories; decorative magnets; mouse pads; straps for cellular phones; blank memory cards; memory card cases; CD cases; computer keyboards; joysticks; downloadable image files; downloadable wallpapers for computers and/or mobile phones; downloadable screensavers for computers and/or mobile phones; downloadable video recordings; downloadable musical sound recordings; downloadable ring tones for mobile phones; electronic publications in the field of computer games, video games, cartoons and/or general entertainment; downloadable image files authenticated by non-fungible tokens (NFTs); downloadable multimedia file containing audio authenticated by non-fungible tokens (NFTs); downloadable multimedia file containing video authenticated by non-fungible tokens (NFTs)
Class 41 is services:
Class 41: Providing amusement facilities; providing amusement facilities for virtual reality using global communication networks; providing amusement facilities and play facilities for virtual reality using computer graphics; virtual reality arcade services; amusement arcades; providing non-downloadable on-line computer games; providing non-downloadable on-line video games; providing information on computer game strategies and/or video game strategies via computer networks and/or global communication networks; providing information on entertainment in the field of computer games, video games, card games, animated cartoons, comics, novels and/or magazines; providing on-line non-downloadable comics; providing on-line non-downloadable magazines in the field of computer games, video games, cartoons and/or general entertainment; arranging, conducting and organization of concerts and music events; entertainment services, namely, providing non-downloadable images and pictures via telecommunication; entertainment services, namely, providing non-downloadable music, voices and audio via telecommunication; musical entertainment services; providing information on musical performances and presentation of films; movie theatre presentations; movie film production and distribution; provision of data concerning items used in on-line games; entertainment services, namely, providing digital artwork and images represented by non-fungible tokens (NFTs); providing online virtual reality game services featuring crypto tokens for use in virtual worlds
It's a lot to read through but the keywords that should stick out to you are in the last lines. Here again with Class 9:
downloadable image files authenticated by non-fungible tokens (NFTs); downloadable multimedia file containing audio authenticated by non-fungible tokens (NFTs); downloadable multimedia file containing video authenticated by non-fungible tokens (NFTs)
Class 41:
entertainment services, namely, providing digital artwork and images represented by non-fungible tokens (NFTs); providing online virtual reality game services featuring crypto tokens for use in virtual worlds
To make sure it's made clear that this isn't something that gets thrown in all the time when you apply for a trademark, let's look at the other recent trademark for DioARTs from the same trademark office: https://search.ipaustralia.gov.au/trademarks/search/view/2371626
DioARTs class details:
Class 9: Computer game software; video game software; virtual reality game software; sound recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or fictional stories; audio visual recordings in the form of optical discs, magnetic discs, semiconductor ROMs featuring music and/or animated fictional stories; prerecorded compact discs featuring music; prerecorded video discs featuring music and/or animated fictional stories; prerecorded video cassettes featuring music and/or animated fictional stories; decorative magnets; mouse pads; straps for cellular phones; blank memory cards; memory card cases; CD cases; computer keyboards; joysticks; downloadable image files; downloadable wallpapers for computers and/or mobile phones; downloadable screensavers for computers and/or mobile phones; downloadable video recordings; downloadable musical sound recordings; downloadable ring tones for mobile phones; electronic publications in the field of computer games, video games, cartoons and/or general entertainment; application software; application software for smartphones; augmented reality software; augmented reality software for use in mobile devices; augmented reality software for playing games; augmented reality software for creating maps
Class 41: Providing amusement facilities; providing amusement facilities for virtual reality using global communication networks; providing amusement facilities and play facilities for virtual reality using computer graphics; virtual reality arcade services; amusement arcades; providing non-downloadable on-line computer games; providing non-downloadable on-line video games; providing information on computer game strategies and/or video game strategies via computer networks and/or global communication networks; providing information on entertainment in the field of computer games, video games, card games, animated cartoons, comics, novels and/or magazines; providing on-line non-downloadable comics; providing on-line non-downloadable magazines in the field of computer games, video games, cartoons and/or general entertainment; arranging, conducting and organization of concerts and music events; entertainment services, namely, providing non-downloadable images and pictures via telecommunication; entertainment services, namely, providing non-downloadable music, voices and audio via telecommunication; musical entertainment services; providing information on musical performances and presentation of films; movie theatre presentations; movie film production and distribution; provision of data concerning items used in on-line games; providing online augmented reality games
If you look at the last lines for each class, you'll notice that you won't even find NFTs in the DioARTs trademark, what you'll find mentioned instead is something that isn't in the trademark for Arts reCollection:
Class 9:
Class 41:application software for smartphones; augmented reality software; augmented reality software for use in mobile devices; augmented reality software for playing games; augmented reality software for creating maps
providing online augmented reality games
Going by the details in these trademarks. It can be assumed that DioARTs is going to be an augmented reality smartphone game while Arts reCollection is going to be a video game with NFTs of different types (images, video, audio) in it.