Sensor Tower acquires Video Game Insights

[Astrogamer]

Sensor Tower acquires gaming data company Video Game Insights

Sensor Tower announced it has acquired Video Game Insights, expanding its market research into PC and console.

venturebeat.com

Sensor Tower has acquired the video game data analysis company, Video Game Insights. This follows their acquisition of Data.ai from last year. Video Game Insights is a firm that mainly does Steam analysis but recently expanded to Xbox and PlayStation. This allows Sensor Tower to track the console/PC on top of their mobile market research.

 

[Vena]

Data monopoly in the making.

 

[Welfare]

Link to announcement https://sensortower.com/blog/video-game-insights-acquisition

Press release:

We’re excited to announce a major new addition to Sensor Tower: Video Game Insights. This acquisition strengthens Sensor Tower’s already robust gaming intelligence solutions. Now Sensor Tower can provide a holistic view of performance across PC, Console, and mobile, in addition to our best in class digital advertising data, providing customers with an unparalleled view of the gaming landscape.

Video Game Insights has built its reputation by offering deep insights into Steam, the largest digital channel for PC games. In recent months Video Game Insights launched competitive intelligence for Xbox and Playstation.

With Video Game Insights, game developers and publishers can:

Benchmark performance and track competitors with timely and granular analysis

Track shifts in customer behavior and preference by genre and region

Boost performance with insights into what drives player acquisition and retention.

At Sensor Tower, we've long known that the games don't stop once we put down our phones. Covering PC and console in addition to mobile gaming is core to providing our customers with a total look at consumers’ journey across the digital economy.

Video Game Insights already tracks over 150,000 titles on Steam, offering a deep look at the metrics that matter most to developers, including wishlist trends, sales, revenue, and player engagement. These insights provide a powerful way to gauge a game’s potential success, even before launch, and to make data-driven decisions intended to enhance performance.

What’s Next?​

Video Game Insights will now operate as "Video Game Insights by Sensor Tower."

Click here to book a demo, and find out how Video Game Insights can complement your 2025 strategy.

 

[maj20010]

Oh no, monthly PvP is about to get real intense.