October 2024 Circana (U.S. Hardware) Predictions - Closes Wednesday, November 20 [RESULTS IN]

Welfare

Staff
Scholar Archivist Staff
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NEW RULES + EXPLANATION
Because Michael Pachter of Wedbush Securities decided to stop subscribing to NPD last year, access to retail NPD appears to have been massively limited. Whether that's due to firms getting NPD through Pachter or agreeing with him that NPD data is worthless without digital sales (only video game companies that are on the digital board have accAess), leaks of hardware numbers might've dried up.

Fear not! I have a plan to remedy this set back so that this game can live on spirit. We will be transitioning away from predicting hardware units by console and instead be predicting Total Video Game Hardware Revenue and Order of Consoles.

Every month NPD releases hardware revenue along with which console was in first place. We can always ask Mat Piscatella for the #2 console if he doesn't initially provide it.

How This Will Work
Predict how much revenue will be generated by Hardware for the given month as such

Good/Bad Formatting
Code:
Good                Bad
[REV] 405M          [REV] 400.5 million
[REV] 405,000,000   [REV] 405.000.000
[REV] 405000000     [REV] - 405000000

Then: Predict the order of each console FOR REVENUE as such

1. [NSW]
2. [PS5]
3. [XBS]

THE ABOVE IS IMPORTANT

The above is how you rank each console in terms of REVENUE. If you put NSW at 1., you are predicting NSW will be #1 in revenue.

Points
Hardware Revenue will be 50 points and follows how the hardware unit points work.

50 points * (percentage of correct revenue for hardware); anything over 100% difference = 0 points.

Correct Order would be the following in points.

If #1 correct = 18
If #2 correct = 10
If #3 correct = 7

If All Three correct = 15


That would be a total of 50 points to earn from console placements.

100 points in total to earn a month from the above two, plus bonus points for finishing in the Top 10 of hardware revenue.

#1 - 17 points
#2 - 13 points
#3 - 11 points
#4 - 9 points
#5 - 7 points
#6 - 5 points
#7 - 4 points
#8 - 3 points
#9 - 2 points
#10 - 1 point

Tradition Is Dead?
Not exactly. You will still put numbers down as if the game never changed. This will be your Unit ranking. Because I don't know if/when numbers will be made available again, there's always the potential they pop up again. If that happens, I want all of us to still make predictions as we have in the past.

RECAP
The 1.2.3. placements are how you will be ranking each platform for revenue. So if it's revealed PS5 was #1 in revenue and you had PS5 as 1., you get points for that.

The "traditional" predictions for unit sales will be separate to that. You can put whatever number you want there. You could have PS5 as 1. for revenue, but say you aren't sure about units and want to hedge your bets on Xbox being the actual unit lead. Example prediction below:

1. [PS5] 200K
2. [XBS] 300K
3. [NSW] 100K

This user has PS5 winning revenue, but Xbox for units. This is a valid prediction. How points are calculated are still the same 50 points assigned, but like this.

Each ranking still has the same value, If #1 correct = 18, If #2 correct = 10, If #3 correct = 7. If the revenue and unit results have the same placements, then nothing changes.

If revenue and unit placements/results are different, then points will be halved. Take the above example and we'll say the actual results are PS5 > XBS > NSW in both revenue and units.

The above predictor would get 9 points for predicting PS5 on top of revenue, but not the full 18 due to the unit placement. They would get 5 points for XBS for the same reason as PS5, then 7 points for NSW.

There are also bonus points for the both unit and revenue rankings being correct = 15.



ITT, predict for the Circana October 2024 retail period (October 06, 2024 - November 02, 2024) for U.S. hardware REVENUE and UNIT placements.

What is Circana?: Circana is one of the main retail tracking firms in the U.S., and also about the only one who specifically goes into detail on video games sales. This thread is to predict what the Circana hardware sales will be for the most recent month. Circana months are defined by the National Retail Federation (find calendar links here).
What do I win?: Bragging rights. We also keep track of predictions over the year and have an annual contest using "points." Still just bragging rights, but Sales followers have fun seeing how well we can do with it. See here for details on the point calculations. (Only used for Hardware Units)
Why are there still predictions when official Circana numbers are not released?:
Despite not receiving numbers from Circana directly since 2010, we have always found ways of obtaining them, whether through official company PR or leaks. These threads are also a place for the community to discuss the upcoming releases and current state of the US market as well as potential impacts in the future. In the end, it's for fun!

Prediction entries must be in and finalized by 8 p.m. EST on Wednesday, November 20. Format use is required if you want your entry counted.

Circana Coverage: October 06, 2024 - November 02, 2024 (4 weeks, September was 5 weeks)
Circana Results Release: PR + thread posted Friday, November 22 around 9 a.m EST

Format:

[REV]

1. [NSW] XXX
2. [PS5] XXX
3. [XBS] XXX

Note: Combined totals for multi-SKUs. e.g. PS5 physical and digital edition total go under PS5. Xbox Series X and Xbox Series S total goes under XBS.

Good/Bad Formatting
Code:
Good                Bad
[REV] 405M          [REV] 400.5 million
[REV] 405,000,000   [REV] 405.000.000
[REV] 405000000     [REV] - 405000000

Code:
Good              Bad
[XBS] 1200K       [XBS] 1.2 million
[XBS] 1,200,000   [XBS] 1.200.000
[XBS] 1200000     [XBS] - 1200000

Potential hardware impacting events in October
[PS5] [XBS] [4 Weeks] Dragon Ball: Sparking Zero!
[PS5] [XBS] [2 Weeks] Call of Duty: Black Ops 6

[PS5] [1 Week] Temporary Price Drop: Standard Edition $499 > $449 (October 6 - October 12, 15 on PlayStation Direct)
[PS5] [1 Week] Temporary Price Drop: Digital Edition NBA 2K25 Bundle $499 > $449 (October 6 - October 12, 15 on PlayStation Direct)
[PS5] [1 Week] Temporary Price Drop: Digital Edition $449 > $399 (October 6 - October 12, 15 on PlayStation Direct)

[XBS] [3 Weeks] [Best Buy] $599 Series X Galaxy Black Edition 2TB
[XBS] [3 Weeks] $449 Series X Digital Edition White 1TB
[XBS] [3 Weeks] $349 Series S White 1TB

Older Hardware, PS4, ROG Ally, Logitech G Cloud, Arcade cabinets, etc.

Recent History of October Hardware Revenue
Month201920202021202220232024
Aug$167,000,000$226,000,000$329,000,000$375,000,000$324,000,000$208,000,000
Sep$240,000,000$276,000,000$412,000,000$490,000,000$445,000,000$251,000,000
Oct$182,000,000$260,000,000$472,000,000$426,000,000$327,000,000

October 2023 Units
1. PS5: ???
2. NSW: ???
3. XBS: ???

September 2024 Rankings
Units: 1) PS5 2) Switch 3) XBS
Dollars: 1) PS5 2) XBS 3) Switch

September 2024 Unit Ranges
1. PS5: ~280K
2. NSW: ~165K
3. XBS: ~150K

September 2023 NPD thread
October 2023 NPD thread

NPD Prediction Thread Archive
 
Last edited:
[REV] 265M

1. [PS5] 305K
2. [XBS] 165K
3. [NSW] 155K
 
Last edited:
Slight delay of 2 days for the report


Mat Piscatella
‪@matpiscatella.bsky.social‬
Upcoming U.S. video game market results from Circana:
Coverage Month - Public Release Date

Oct (Oct 6 - Nov 2) - Nov 22
Nov (Nov 3 - Nov 30) - Dec 18
Dec (Dec 1 - Jan 4) - Jan 22
 
[REV] 254M

1. [PS5] 291K
2. [XBS] 156K
3. [NSW] 158K
 
Install Base Prediction Average
REV: 264.79M (Standard deviation = 22M)

PS5: 296K (Standard deviation = 24K)
XBS: 160K (Standard deviation = 16K)
NSW: 152K (Standard deviation = 10K)

NPD Prediction Results - October 2024
Revenue

Result: $249M
RankUserRevenue Difference
1Xevross0
2Ystad5,000,000
3The Hunter6,000,000
4Copilot9,000,000
5Astrogamer9,000,000
6Welfare16,000,000
7derby_44016,000,000
8GamingCJ21,000,000
9Malden21,000,000
10BTB12322,000,000
11awng78224,000,000
12Maluigi26,000,000
13Kenka56,000,000
14jroc7456,000,000
Congrats to @Xevross for the perfect score! 1/14 (7%) was spot on, 5/14 (36%) were within 5%, and 11/14 (79%) were within 10% of the actual result.

Points
Code:
October                     Total    (8/10)
1.  Xevross   117.00        Malden            842.52
2.  Copilot   107.19        Xevross           825.60
3.  derby_440 101.79        awng782           822.66
4.  Welfare   101.79        Astrogamer        821.95
5.  Malden     98.78        Welfare           813.90
6.  BTB123     96.58        BTB123            785.71
7.  awng782    95.18        Ystad             784.45
8.  Maluigi    94.78        The Hunter        776.82
9.  jroc74     88.76        jroc74            761.70
10. Kenka      88.76        GamingCJ          738.57
11. Ystad      88.50        derby_440         725.44
12. The Hunter 86.30        Astral_lion02     680.89
13. Astrogamer 83.69        GaiusBaltar25     652.01
14. GamingCJ   75.28        Maluigi           643.74
15.                         Fatih_656         476.86
16.                         Kenka             451.89
17.                         NobsPlaystation   436.60
18.                         Myriotes          335.84
19.                         Copilot           276.83
20.                         StrazakGoz        275.13
21.                         Ronin             149.84
22.                         macfinatic         97.52
23.                         Tbone5189          97.16
24.                         Shadow of the Void 94.43
25.                         Vena               94.43
26.                         Limabean01         92.98
27.                         Avitsky            87.12
28.                         Yomi               87.02
29.                         Josh5890           86.54
30.                         ESCK Swiss         73.38
31.                         Jin+Jang           72.35
32.                         Kmds               72.35

Congrats to @Xevross for winning points!
 
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