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Nintendo ranks third among most sought-after employers in Japan

Aostia82

Aostia82

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JAPANESE SOURCE

ENGLISH TRANSLATION


Nintendo has just been ranked as the third most popular company among job-seeking Japanese graduates this year, according to a recent survey
Survey has been conducted by the employment agency Gakujo (source: Otaku Soken) and it is based on responses from 5,476 university students from all over the Japanese country

1. Itochu (trade company)
2. Ajinomoto (biotech corporation)
3. Nintendo (number one among companies in the entertainment industry)


Other videogame companies able to rank within the TOP50 have been: Konami, Bandai Namco, Sega and Capcom.

Main reasons seem to be:
historical prestige and popularity
company size and relevance also outside Japan (on a global scale)
Very low employees turnover (SOURCE)
High base salary, even increasing (SOURCE)

Thought?
 
Makes sense & tracks with an earlier survey in the year. They’ve done a very good job in building up their local presence whereas many others have completely fumbled the ball.
 
I’d sure as heck want to work there if I lived in Japan. And not just because I play video games.
 
That is a big advantage that Nintendo have over the other Japanese publishers that have been so direct in saying that their focus is on the western market, it means that the most talented students aiming to be developers in Japan will probably more often than not seek to work for Nintendo due to Nintendo games actually being played a lot by people in Japan, unlike the other publishers who proudly states their western sales figures. At Nintendo you can both make games beloved WW while also played by most console gamers in Japan, not something that you can say about their competitors.
 
Nearly zero employee turnover, decades worth of institutional knowledge, good pay, excellent benefits, cultural relevance in their home region meaning that people you know have a high chance of being familiar with your work, and Mario will recognize your gay marriage when the government won't?

Heck, I'd wanna work there too!
 
Makes sense, you are pretty much set coming from University if you can make it into Nintendo and in terms of image and notoriety it doesnt get bigger.

This is pretty much what people think about when the term dream job comes up.
 
While it's great for Nintendo, I am a bit worried they will come to represent such a lopsided amount of the Japanese game development scene that lack of competition will eventually mean less perks for employees.
 
Mekanos said:
While it's great for Nintendo, I am a bit worried they will come to represent such a lopsided amount of the Japanese game development scene that lack of competition will eventually mean less perks for employees.
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I wouldn’t worry too much about that as Nintendo wants their employees to stay long term so increasing perks/benefits for employees seems to be the route they go. Japanese game development has been lopsided in their favor for quite a while now but they are still trying to keep ahead of Chinese companies currently.
 
Lynsen said:
And yet EPD grows at a glacial pace. I bet their recruitment requirements are insane
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That's kind of the thing. Getting in the door is absolutely hard because you basically have to be lucky that they are recruiting (which isn't often) but once you're in, with perks and a system like that... would you want to leave?

You have basically won the loto if you manage it.


Is that KADOKAWA on that list?
 
Biscuit said:
What do you see as the problem with their methodology?
Click to expand...

1. The sample size is too little (only 5476 students, see the more accurate survey done by 15000 students in my post below)
2. Multiple choice questions survey (choose up to 5 companies in a provided list)
3. Survey target are students graduating in 2026 (which is too far from now, almost 2 years. Most of these students likely haven't gone through deep enough industry research yet, much less job interviews and internships. See the survey in my post below that target students graduating in 2025.)

Top 50 companies Japanese students want to work for dominated by videogame companies is not a serious survey.


tentacle-tropes said:
That seems to be a Sony problem for why graduates would want to work at a much smaller company; rather than a user based & answered survey not being accurate enough.
Click to expand...

Not at all. In a much more accurate and serious survey done by 15000 students instead of 5000 students and who are graduating in 2025 instead of 2026, ranking of Sony is reflected much better than Konami in the following survey:


Ranking:
6. Sony Music Group
11. Nintendo
13. Sony
50. KADOKAWA
51. Bandai Namco
116. Sega
145. Koei Tecmo
153. Konami
194. Capcom

You really can't seriously believe more graduates want to work for Konami instead of Sony in Japan.
 
StardustTraveler said:
Nintendo must have the cream of the crop in terms of new hires if they're such a highly desired workplace.
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This reminds me that Japanese guy on Twitter a few months ago that said he got a job at Nintendo but quit soon after because the skill level of the workers there was too high for him to keep up with.
 
Diaochan said:
1. The sample size is too little (only 5476 students, see the more accurate survey done by 15000 students in my post below)
2. Multiple choice questions survey (choose up to 5 companies in a provided list)
3. Survey target are students graduating in 2026 (which is too far from now, almost 2 years. Most of these students likely haven't gone through deep enough industry research yet, much less job interviews and internships. See the survey in my post below that target students graduating in 2025.)

Top 50 companies Japanese students want to work for dominated by videogame companies is not a serious survey.




Not at all. In a much more accurate and serious survey done by 15000 students instead of 5000 students and who are graduating in 2025 instead of 2026, ranking of Sony is reflected much better than Konami in the following survey:


Ranking:
6. Sony Music Group
11. Nintendo
13. Sony
50. KADOKAWA
51. Bandai Namco
116. Sega
145. Koei Tecmo
153. Konami
194. Capcom

You really can't seriously believe more graduates want to work for Konami instead of Sony in Japan.
Click to expand...
Considering we have two other Sony entries in here, I would say yes when concerning their gaming division.
 
Diaochan said:
1. The sample size is too little (only 5476 students, see the more accurate survey done by 15000 students in my post below)
2. Multiple choice questions survey (choose up to 5 companies in a provided list)
3. Survey target are students graduating in 2026 (which is too far from now, almost 2 years. Most of these students likely haven't gone through deep enough industry research yet, much less job interviews and internships. See the survey in my post below that target students graduating in 2025.)
Click to expand...
I'm not an expert in statistics but I'd assume that 5476 is a perfectly large sample size if it's properly distributed throughout a given population

It'd definitely be good if they clarified that this is about the class of 2026. Do they mention this in the article?
 
Diaochan said:
This survey can't be accurate since they pick some much smaller company like Konami over Sony? Not going to happen.
Click to expand...

This is Japan. Konami is simply far superior company than many on the west know them lol. They hold the biggest baseball mobile success in japan. Really successful gym business, great success on console gaming with momotaro and Silent Hill remake.

Whats to hate except by Kojima hardcore fans delusion lol?

Diaochan said:
1. The sample size is too little (only 5476 students, see the more accurate survey done by 15000 students in my post below)
2. Multiple choice questions survey (choose up to 5 companies in a provided list)
3. Survey target are students graduating in 2026 (which is too far from now, almost 2 years. Most of these students likely haven't gone through deep enough industry research yet, much less job interviews and internships. See the survey in my post below that target students graduating in 2025.)

Top 50 companies Japanese students want to work for dominated by videogame companies is not a serious survey.




Not at all. In a much more accurate and serious survey done by 15000 students instead of 5000 students and who are graduating in 2025 instead of 2026, ranking of Sony is reflected much better than Konami in the following survey:


Ranking:
6. Sony Music Group
11. Nintendo
13. Sony
50. KADOKAWA
51. Bandai Namco
116. Sega
145. Koei Tecmo
153. Konami
194. Capcom

You really can't seriously believe more graduates want to work for Konami instead of Sony in Japan.
Click to expand...

This is example why quality is far more important than just quantity.

Having 15000 online surveys which people can fake their identity as well as 0 pressure to commit into the info vs real targeted survey on the ground with 5000+ students directly face to face is far far more accurate in terms of getting the info of the real situation.
 
fiendcode said:
Both polls list different Sony divisions separately (Sony Corp, Sony Music, Sony Financial), it doesn't seem like PlayStation is on any of them?
Click to expand...

Sony financial and music probably is the branch that japan student care about.

Considering both is successful and growing as well.
 
Diaochan said:
1. The sample size is too little (only 5476 students, see the more accurate survey done by 15000 students in my post below)
2. Multiple choice questions survey (choose up to 5 companies in a provided list)
3. Survey target are students graduating in 2026 (which is too far from now, almost 2 years. Most of these students likely haven't gone through deep enough industry research yet, much less job interviews and internships. See the survey in my post below that target students graduating in 2025.)

Top 50 companies Japanese students want to work for dominated by videogame companies is not a serious survey.




Not at all. In a much more accurate and serious survey done by 15000 students instead of 5000 students and who are graduating in 2025 instead of 2026, ranking of Sony is reflected much better than Konami in the following survey:


Ranking:
6. Sony Music Group
11. Nintendo
13. Sony
50. KADOKAWA
51. Bandai Namco
116. Sega
145. Koei Tecmo
153. Konami
194. Capcom

You really can't seriously believe more graduates want to work for Konami instead of Sony in Japan.
Click to expand...
What makes this survey "much more accurate and serious" than the other one? We need to analyze the strategy, the universe, sample size, margin of error, etc...

Also, different surveys, asking different questions with different answering methods are bound to have different results.

Quantity does not meant quality, at all.
 
I do not take a guy "serious"ly when he keeps saying one thing is less "serious" than the other thing he thinks is more "serious" and it then turns out that it's not that "serious". I'm "serious".

In all "serious"ness there's a nuance to this.

One survey focuses on post graduates finding job availability in a recruitment site for post-graduates (15000 answered) while the other survey focused on contacting graduate students on the actual desire to be in that company (5476 answered). One is not inherently superior than the other nor do they have the same goals within the survey results.

But since you're clearly trying to find a way to favor one company and want to derail a topic just because you think a different, past study is better and more "serious" (since it shows your preferred company higher than another company), that's apparently not evident to you.
 
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Isn't Sony's development infrastructure in Japan a shell of what it once was? Even before Japan Studio was gutted they weren't exactly making the most popular or well known games. Seems perfectly reasonable for a student to want to work for Konami instead.
 
Diaochan said:
1. The sample size is too little (only 5476 students, see the more accurate survey done by 15000 students in my post below)
Click to expand...
These are two different studies with different methodologies: one with a survey of students, the other with a survey of users who registered on the job hunting website. Why do you think that 5476 students are less representative for a sociological survey than 15000 users of job hunting website?
Diaochan said:
Top 50 companies Japanese students want to work for dominated by videogame companies is not a serious survey.
Click to expand...
There are only 8 (16%) video game companies in this top 50: Nintendo, Kadokawa, Bandai, Konami, Bandai Namco, Sega, Capcom. What do you mean by “dominated”? Am I missing something?
Diaochan said:
You really can't seriously believe more graduates want to work for Konami instead of Sony in Japan.
Click to expand...
After what Sony did to the Japanese part of SIE, I can easily believe that students would choose Konami or just about any other company.
 
Sony is a great company, but specifically about Japanese students I dont see that unbelievable Konami being more desirable, looking at the Japanese videogame sales: Baseball games, Momotaro, mobile productions seems pretty popular among the Japanese population and students aren't aliens coming from other countries nor worlds
 
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storres said:
How many studios does SIE have in Japan, anyway? Only Team Asobo?
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And Polyphony Digital. They may get more with the likely Kadokawa acquisition but I can only see them being interested in From Software (RIP to Spike Chunsoft, Acquire and Gotcha Gotcha Games if they wind up under SIE).
 
fiendcode said:
And Polyphony Digital. They may get more with the likely Kadokawa acquisition but I can only see them being interested in From Software (RIP to Spike Chunsoft, Acquire and Gotcha Gotcha Games if they wind up under SIE).
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Only two studios could be a reason why they aren't sought after by recent graduates. They may think that there aren't that much hope of getting hired.
 
Aostia82 said:
Sony is a great company, but specifically about Japanese students I dont see that unbelievable Konami being more desirable, looking at the Japanese videogame sales: Baseball games, Momotaro, mobile productions seems pretty popular among the Japanese population and students aren't aliens coming from other countries nor worlds
Click to expand...
I feel like Yu-Gi-Oh might be a notable factor.
 
Aostia82 said:
Sony is a great company, but specifically about Japanese students I dont see that unbelievable Konami being more desirable, looking at the Japanese videogame sales: Baseball games, Momotaro, mobile productions seems pretty popular among the Japanese population and students aren't aliens coming from other countries nor worlds
Click to expand...

Yu-Gi-Oh, fitness club, arcade machine like DDR and other music ones, and of course sports program for young to old demographics.

コナミスポーツ｜企業情報

日本最大級コナミスポーツクラブを運営するコナミスポーツ株式会社の企業情報です。生活スタイルに合った会員プランで、無理なく無駄なく続けられる - 皆様の「トータル健康パートナー」コナミスポーツクラブ。見学・体験はお気軽に。
www.konami.com
 
Given that Sony is not a video game developer in Japan, students picking Sony would do it if they wanted to make other home electronics. While companies like Nintendo are picked for video games.
 
Konami is also a major producer of gambling equipment and operates casinos worldwide, which has its own incentives given how big that business is for them now.
 
AstroB said:
After what Sony did to the Japanese part of SIE, I can easily believe that students would choose Konami or just about any other company.
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For as near as I can tell, the collective Sony Group wasn't involved in that. That was SIE itself.
Terrell said:
Konami is also a major producer of gambling equipment and operates casinos worldwide, which has its own incentives given how big that business is for them now.
Click to expand...
That is something that is commonly overlooked when it comes to Konami, they are rather diversified in several business. Quite a few of them outside of the video game industry.
 
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