NikoPartners MENA-3 ( Egypt , KSA , UAE ) 2023 Report : $1.8B Est. Revenue in 2022 , Egypt Fastest Growing , KSA Largest Revenue , UAE highest ARPU

[Ryuichi Naruhodo]

Niko Partners Had Released their Market Report for the Region MENA-3 ( Egypt , Saudi Arabia , United Arab of Emirates ) , Here is the Key Take Aways

MENA-3 games revenue is estimated to be $1.8 billion in 2022 rising to $2.8 billion in 2026 at a 5-year CAGR of nearly 10%, and 56% higher than the value at the end of 2022

MENA-3 gamers are estimated to number 67.4 million in 2022, rising to 87.3 million in 2026 at a 5-year CAGR of nearly 6% indicating ARPU will rise over time

Egypt has the largest gaming population and is the fastest growing market in the MENA-3 region. Saudi Arabia is the largest market by games revenue and is considered the gaming powerhouse of the region, while the UAE has the highest ARPU of the three markets

Growth will be driven by mobile gaming, public and private sector investment and esports, and likely to catapult the region alongside global esports giants such as Singapore and China

76% of gamers in the MENA-3 region are under the age of 35, with Egypt having a significantly higher percentage of gamers under 25 years old—who are considered digital natives—compared to Saudi Arabia and UAE

Additional Take aways from Daniel Ahmed





My Simple Calculations for Each Country Based on Chart Above

Revenue

KSA : $1,056,600,000
UAE : $552,600,000
Egypt : $190,800,000

Number Of Gamers ( People who played on Console/PC/Mobile for at least 60 minutes in the last 30 days )

Egypt : 39,226,800 ( Population Estimation is 107,359,678 )
KSA : 20,961,400 ( Population Estimation is 36,225,242 )
UAE : 7,211,800 ( Population Estimation is 10,201,412 )

For The Full Report

https://nikopartners.com/middle-east-north-africa-games-market/

 

[DarkDetective]

The ARPUs differ a *lot* between these countries. The UAE behaves like a wealthy nation, wheras Egypt only generates $5 per gamer, with a much lower percentage of the population playing.

 

[Ryuichi Naruhodo]

The ARPUs differ a *lot* between these countries. The UAE behaves like a wealthy nation, wheras Egypt only generates $5 per gamer, with a much lower percentage of the population playing.

KSA is the Good Balance in the region between High Spending ( $50 per user ) and potential user Acquistion ( There is still 16M People (about 43% of the population) still isn't categorized as gamers ) , A Big Market to tackle for sure

Egypt revenue could increase in the future when the percentage of population playing increases even if the ARPU is the same , and I think that will happen soon , Still won't match KSA or UAE one

UAE either needs a way to increase the ARPU ( which is already high ) or have more population in order to get more revenue