Mobile Market in 2024

[Astrogamer]

Sensor Tower: Mobile Market in 2025

The gaming market is struggling to find the same growth as non-gaming apps, yet it's looking better than in previous years. 2024 full-year performance inside.

gamedevreports.substack.com

2025 State of Mobile

Sensor Tower’s annual report highlights the latest trends on mobile, from AI to retail to mobile gaming

sensortower.com

Sensor Tower released their annual report on the state of the mobile. Overall, the world grossed $80.9 billion and had 49.6 billion downloads for games. This is only 4% growth in revenue and a 6% decline in downloads. Revenue is still down from 2021 ($86.8 billion), the current peak year. The biggest markets were the US, at $25.5 billion, China (iOS only), at $14.7 billion, and Japan, at $11.3 billion. Most markets grew but, notably China shrunk by 3% and Japan by 7%. In terms of downloads, India was the biggest market at 8.5 billion downloads, and United States and Brazil are basically tied at 3.9 billion downloads.

Thanks to the 4Gamer reports, we know the top 25 game rankings from Sensor Tower since the report only has the top 10.

This Year	Last Year	Title	DL Change	Rev Change
1​	6​	MONOPOLY GO!	-42％	94％
2​	1​	Honor of Kings	97％	-9％
3​	4​	Royal Match	-14％	48％
4​	3​	Roblox	14％	20％
5​	519​	Last War: Survival	1069％	7537％
6​	2​	Candy Crush Saga	-29％	-7％
7​	32​	Whiteout Survival	146％	249％
8​	7​	Coin Master	-45％	-4％
9​	364​	Dungeon & Fighter Mobile	2953％	3191％
10​	8​	Justice Online Mobile	8％	-6％
11​	80​	Brawl Stars	176％	483％
12​	9​	Honkai: Star Rail	-50％	-18％
13​	10​	Gardenscapes	-43％	-20％
14​	11​	Pokémon GO	-18％	-10％
15​	5​	Genshin Impact	-31％	-48％
16​	12​	PUBG MOBILE	4％	1％
17​	19​	Township	29％	15％
18​	14​	Clash of Clans	-14％	-5％
19​	15​	Call of Duty: Mobile	-1％	-6％
20​	35​	Teamfight Tactics	-3％	46％
21​	29​	Garena Free Fire	46％	26％
22​	18​	Monster Strike	-32％	-4％
23​	13​	Homescape	-37％	-23％
24​	21​	Fishdom	-32％	0％
25​	559​	Legend of Mushroom	1451％	2481％

The Sensor Tower report also reports that 4 new games surpassed $1 billion in revenue this year for a total of 11 games. Meaning Brawl Stars and the 10 games above in this list are all over $1 billion in revenue.

Appmagic Rankings

The top grossing mobile games of 2024 - Mobilegamer.biz

Honor of Kings is crowned top earner again, with Monopoly Go, Royal Match, Roblox and Last War all making big gains. Read on to find out where Brawl Stars, Squad Busters, Mihoyo's big trio and more landed...

mobilegamer.biz

For an alternate look at the market, we can look at the rankings based on Appmagic's tracking. The revenue numbers exclude the Appstore cut which may explain some of the relative drops in revenue in this ranking compared to Sensor Tower.
Revenue

1. Honor of Kings - $1.87 billion
2. Monopoly Go - $1.58 billion
3. Royal Match - $1.46 billion
4. Roblox - $1.19 billion
5. PUBG Mobile - $1.18 billion
6. Last War: Survival - $1.15 billion
7. Candy Crush Saga - $1.08 billion
8. Whiteout Survival - $999 million
9. Dungeon and Fighter Mobile - $797 million
10. Coin Master - $726 million

Downloads

The top mobile game downloads of 2024 - Mobilegamer.biz

Roblox rules but Block Blast comes a close second in Appmagic's full-year charts. Pizza Ready and Offline Games debut, and find out where Royal Match, Candy Crush, Brawl Stars, Monopoly Go and Squad Busters ended up...

mobilegamer.biz

1. Roblox - 219 million
2. Block Blast - 216 million
3. Subway Surfers - 177 million
4. Ludo King - 171.2 million
5. Pizza Ready - 171 million
6. Free Fire - 146 million
7. Free Fire Max - 139 million
8. Offline Games - 131 million
9. 8 Ball Pool - 119 million
10. My Talking Tom 2 - 115 million

 

[Vena]

Aside from DFM, a lot of casual/grinder games have basically conquered the Top 10 now. MHY's fall from the Top 10 across two titles is also notable with the more significant drop being Genshin.

The ads for Last War and that ilk are definitely effective.