Mobile Market in 2024

Astrogamer

Member
Analyst Original Donor
Sensor Tower released their annual report on the state of the mobile. Overall, the world grossed $80.9 billion and had 49.6 billion downloads for games. This is only 4% growth in revenue and a 6% decline in downloads. Revenue is still down from 2021 ($86.8 billion), the current peak year. The biggest markets were the US, at $25.5 billion, China (iOS only), at $14.7 billion, and Japan, at $11.3 billion. Most markets grew but, notably China shrunk by 3% and Japan by 7%. In terms of downloads, India was the biggest market at 8.5 billion downloads, and United States and Brazil are basically tied at 3.9 billion downloads.

Thanks to the 4Gamer reports, we know the top 25 game rankings from Sensor Tower since the report only has the top 10.
This YearLast YearTitleDL ChangeRev Change
1​
6​
MONOPOLY GO!-42%94%
2​
1​
Honor of Kings97%-9%
3​
4​
Royal Match-14%48%
4​
3​
Roblox14%20%
5​
519​
Last War: Survival1069%7537%
6​
2​
Candy Crush Saga-29%-7%
7​
32​
Whiteout Survival146%249%
8​
7​
Coin Master-45%-4%
9​
364​
Dungeon & Fighter Mobile2953%3191%
10​
8​
Justice Online Mobile8%-6%
11​
80​
Brawl Stars176%483%
12​
9​
Honkai: Star Rail-50%-18%
13​
10​
Gardenscapes-43%-20%
14​
11​
Pokémon GO-18%-10%
15​
5​
Genshin Impact-31%-48%
16​
12​
PUBG MOBILE4%1%
17​
19​
Township29%15%
18​
14​
Clash of Clans-14%-5%
19​
15​
Call of Duty: Mobile-1%-6%
20​
35​
Teamfight Tactics-3%46%
21​
29​
Garena Free Fire46%26%
22​
18​
Monster Strike-32%-4%
23​
13​
Homescape-37%-23%
24​
21​
Fishdom-32%0%
25​
559​
Legend of Mushroom1451%2481%
The Sensor Tower report also reports that 4 new games surpassed $1 billion in revenue this year for a total of 11 games. Meaning Brawl Stars and the 10 games above in this list are all over $1 billion in revenue.

Appmagic Rankings
For an alternate look at the market, we can look at the rankings based on Appmagic's tracking. The revenue numbers exclude the Appstore cut which may explain some of the relative drops in revenue in this ranking compared to Sensor Tower.
Revenue
  1. Honor of Kings - $1.87 billion
  2. Monopoly Go - $1.58 billion
  3. Royal Match - $1.46 billion
  4. Roblox - $1.19 billion
  5. PUBG Mobile - $1.18 billion
  6. Last War: Survival - $1.15 billion
  7. Candy Crush Saga - $1.08 billion
  8. Whiteout Survival - $999 million
  9. Dungeon and Fighter Mobile - $797 million
  10. Coin Master - $726 million
Downloads
  1. Roblox - 219 million
  2. Block Blast - 216 million
  3. Subway Surfers - 177 million
  4. Ludo King - 171.2 million
  5. Pizza Ready - 171 million
  6. Free Fire - 146 million
  7. Free Fire Max - 139 million
  8. Offline Games - 131 million
  9. 8 Ball Pool - 119 million
  10. My Talking Tom 2 - 115 million
 
Aside from DFM, a lot of casual/grinder games have basically conquered the Top 10 now. MHY's fall from the Top 10 across two titles is also notable with the more significant drop being Genshin.

The ads for Last War and that ilk are definitely effective.
 
Back
Top Bottom