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Mobile (Gacha) Market Tracking

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Wuwa first anniversary first results
Mobile
  • #15 CN
  • #7 JP and SK
PS JP is #7, one spot above Genshin

The steam release had peak CCU of 10,888. might go higher soon
 
Why the heck is HSR down to a 2.x rating in US Google Play, did I miss some explosive drama? That's lower than Genshin!

War Inquisitor said:
Wuwa first anniversary first results
Mobile
  • #15 CN
  • #7 JP and SK
PS JP is #7, one spot above Genshin

The steam release had peak CCU of 10,888. might go higher soon
Click to expand...

Seems like you caught it right before an update since just an hour later I see it at #4 on JPN/SK, for example, and CN is like #9. Also WuWa has shown up in SK Top Downloads with this anni.

Seems like a solid enough result.
 
Astrogamer said:
www.pocketgamer.biz

New South Korean law mandates foreign game companies to appoint domestic representatives

Game companies with annual sales of at least ₩1 trillion ($700,000) or over 100,000 monthly users in Korea must appoint a domestic representative.
www.pocketgamer.biz www.pocketgamer.biz
New South Korean requires domestic representatives for major foreign games with either ₩1 trillion ($700,000) in annual revenue or over 100,000 monthly users in Korea
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Wish they'd mention what games this effects. Makes perfect sense though, every country should demand the same, particularly with this piece of shit gacha garbage.
 
Hoyo had a livestream discussing Nod-Krai, what they intend to do with the region and some bts about Genshin
Version releases september 10th
 
Vena said:
Why the heck is HSR down to a 2.x rating in US Google Play, did I miss some explosive drama? That's lower than Genshin!



Seems like you caught it right before an update since just an hour later I see it at #4 on JPN/SK, for example, and CN is like #9. Also WuWa has shown up in SK Top Downloads with this anni.

Seems like a solid enough result.
Click to expand...
Enshittification

Global passives

In game spending ads

Limited time spending events and sales

Bassicaly it’s turning into a p2w game all it needs is multiplayer

But effectively it is monetizing the hell out of its players

On top of that the game doesn’t really add muxh anymore

Events are dead pretty much with one 2-3 hour one with Bassicaly ntohing to do per patch and like 6-10 hours of story

Have been the past 3 patches

The only difference is that this one just gives you more ways to spend money
 
So I missed it until recently, but apparently Hoyo trademarked Honkai: Nexus Anima about a week ago, and they've started creating X accounts for each region.

They really like the Honkai branding, huh? (As long as I get to play Elysia I'm in.)
 
Faeldrin said:
So I missed it until recently, but apparently Hoyo trademarked Honkai: Nexus Anima about a week ago, and they've started creating X accounts for each region.

They really like the Honkai branding, huh? (As long as I get to play Elysia I'm in.)
Click to expand...
Oh, I guess that's why they permanently increased HI3's patch length from 6 weeks to 9 weeks.

Though I think it's way too soon for another game. They havent even released their Stardew Valley game yet
 
Littleterritory said:
Oh, I guess that's why they permanently increased HI3's patch length from 6 weeks to 9 weeks.

Though I think it's way too soon for another game. They havent even released their Stardew Valley game yet
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Keep in mind that this will mainly be the promotion for their new game and this the game could release as late as early 2026. This game was the probable hiring ad they had last year whereas the Stardew/Animal crossing one was more directly leaked (and could have been cancelled/merged into this game)
 
Faeldrin said:
So I missed it until recently, but apparently Hoyo trademarked Honkai: Nexus Anima about a week ago, and they've started creating X accounts for each region.

They really like the Honkai branding, huh? (As long as I get to play Elysia I'm in.)
Click to expand...
And here it is. Seems to be similar to Pokèmon Masters EX, but with Honkai Characters
 
HSR Fate collab characters announced! Archer can be obtained for free! Collab starts July 11th! Story written by Nasu
GqBznm3XIAAL4qj.jpeg

GqB0w6lXcAAiIns.jpeg
 
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War Inquisitor said:
And here it is. Seems to be similar to Pokèmon Masters EX, but with Honkai Characters
Click to expand...


> MHY makes too many identical games and they are cannibalizing themselves to the detriment of each game.
> What if we made a game from the assets of those games so it all becomes on interchangeable and indistinguishable soup?

Bold strategy, cotton!
 
That’s defintly a bold strategy

I think it’s a shitty one that misses the point of why people like Pokémon entirly

People like the trianers

They don’t play monster battling for the trainers

People who like bladr

Will play this game cause balde sucks in star rail avtuslly nvm


Their aniaml crossing game can’t come soon enough

They need smth different

The market decided to copy Genshin and just contract itself too hell

Every gscha feels and looks the same cause they are

They need to reinvent
 
Mihoyo has more than enough games with the same aesthetic, systems and/or monetization. ZZZ keeps on struggling so it makes sense to go back to honke, but I think they shoud have invested in alternative media (anime, comics, novels), not a pokemon like. The upcoming animal crossing competitor makes much more sense.
 
Kirby said:
Mihoyo has more than enough games with the same aesthetic, systems and/or monetization. ZZZ keeps on struggling so it makes sense to go back to honke, but I think they shoud have invested in alternative media (anime, comics, novels), not a pokemon like. The upcoming animal crossing competitor makes much more sense.
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they do spend some money on animation. like DillonGoo for promotional stuff. might as well go all in and hire them to make a long-form cartoon

 

日本のモバイルMOBAで際立った存在の＃コンパス、過去5年間の収益はブロスタの2倍近くの2.4億ドルで女性からの支持も高い

日本におけるモバイルMOBAジャンルで、『＃コンパス【戦闘摂理解析システム】』が際立った存在になっています。過去5年間で、同ジャンルで世界的人気の『ブロスタ』の収益の2倍近くを達成、女性ユーザーのシェアも35％以上と同ジャンルの人気タイトルより高いことがデータからわかります。
sensortower.com sensortower.com
Japanese Mobile MOBA analysis. #COMPASS is the biggest, grossing over $240 million over the last 5 years. Brawl Stars is second at about half that for the Japanese market. Others like Mobile Legends: Bang Bang and Pokemon Unite are notably below $100 million

《RF 온라인 넥스트》, 출시 한 달만에 누적 매출 2천만 달러 돌파… 올해 지금까지 출시 된 MMORPG 중 가장 빠른 속도로 달성

《RF 온라인 넥스트》는 넷마블의 MMORPG 신작으로, 2025년 3월 20일 한국에서 공식 출시되었습니다. 원작 ‘RF 온라인’의 정식 후속작으로, PC와 모바일 기기에서 모두 즐길 수 있도록 크로스 플레이를 지원하고 있습니다.
sensortower.com sensortower.com
For Korea, Netmarble's RF Online NEXT has grossed $20 million in under a month, making it the second highest grossing app for the 30 day tracking period, behind only Lineage M and the biggest launch in Korea for this year.
 
War Inquisitor said:
A bilibili account called "Genshin: Thousand Stars" has been found. Some say it's their Animal Crossing/Stardew Valley-like game
If it follows the same account creation as Honkai Nexus, we might get an announcement soon
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Great idea

What we need right now is their one unqiue game becoming a Genshin spin off

That’ll do wonder for attracting new players
 
Djehuty said:
Great idea

What we need right now is their one unqiue game becoming a Genshin spin off

That’ll do wonder for attracting new players
Click to expand...
Tbh, I don't think it's the AC game considering it already registered it's game Icon and what we have of how the game looks nothing like genshin.
aiC1SSP.jpeg
de4X39o.jpeg


So I'm betting it's something else genshin related, similar to Honkai Nexus
 
War Inquisitor said:
A bilibili account called "Genshin: Thousand Stars" has been found. Some say it's their Animal Crossing/Stardew Valley-like game
If it follows the same account creation as Honkai Nexus, we might get an announcement soon
Click to expand...
Isn't that Petit Planet, formerly Astaweave Haven?
 
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War Inquisitor said:
Tbh, I don't think it's the AC game considering it already registered it's game Icon and what we have of how the game looks nothing like genshin.
aiC1SSP.jpeg
de4X39o.jpeg


So I'm betting it's something else genshin related, similar to Honkai Nexus
Click to expand...
This is going to turn out

Interesting
I feel the gacha market is reaching a breaking point

It’s stagnant and further monetizing the same audience,
 
The results of US DOJ complaint vs Mihoyoverse alleging illegal personal information collection from minors in violation of the Children’s Online Privacy Protection Rule (COPPA) and misrepresentation of the odds and cost of lootboxes and unfair business practices related.

FTC settlement order bans sales of Genshin Impact loot boxes to kids under 16 without their parents' consent - FTC Consumer Advice / Consumer Alert:
Thanks to a settlement with the FTC, HoYoverse will no longer sell loot boxes to kids under 16 without their parents’ consent, and will make sure kids under 13 get the protection of the Children’s Online Privacy Protection Act. The company will also make clear how much each loot box costs in real money and what the odds are of getting each prize.
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Age Verification Process for US Players - Genshin Impact Offical Site
Dear Travelers，
We are required by law to age verify US player accounts. The age verification process will be rolled out to all US players by May 20th while login (if already have one) or account registration.
Please ensure to provide your age information by July 18th, 2025. Failure to verify will result in:
- Account suspension
- In-game friends and chat records will be deleted
- No further notifications post-suspension due to inaccessible account information as required by law
If the verification is not completed by July 20th, 2026, the personal information of your HoYoverse account will be deleted permanently.
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Clearer Lootbox Probability - official Reddit community members:
o31l863nu9ze1.png
zevp8cbws9ze1.png

Explicit intermediate currency cost - official Reddit community members:
u8hix7wtu9ze1.jpg

Ability to directly purchase lootbox currency - official Reddit community members:
91583lb42aze1.png


USA Only - Other accounts on the USA server unaffected. One commenter suggests this affect US created accounts even outside the USA.
Zenless Zone Zero and Honkai Star Rail currently unaffected.
 
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Also for Genshin, patch v5.6 just arrived with no additional voice actor recasts. This follows Kinich's (SAG unionized) EN VA John Patneaude being replaced with foreign VA Jacob Takanashi in v5.5 after several versions of silence, spurring a social media stir among EN cast members.

Note that video game publishers targeted by the SAG-AFTRA strike have submitted their final offer to the union recently, as use of generative AI in video game voicework remains a sticking point.

SAG Statement - via Variety
SAG-AFTRA is holding an informational meeting on Wednesday, May 7 for members who work under the Interactive Media Agreement. We expect to review the employers’ and union’s latest offers and hear their feedback in that confidential setting. Members can register at sagaftra.org/videogamestrike.
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Venti and Kaeya's voice actors have been active on social media, teasing the possibility of returning soon. This patch includes a major story mission in Mondstat (a return to a launch area), however datamining indicates that the majority of the Mondstat cast, including those two, are silent.
 
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Sensor Tower Top 10 Worldwide Mobile Games - April 2025

Sensor Tower’s mobile gaming recap for April 2025 highlights the latest releases, rising stars, and breakout games around the world.
sensortower.com sensortower.com
Sensor Tower's April Report
Overall Global Revenue was $6.48 billion, down 4.5% from last month. The largest market was the US with 31.5% of the revenue, approximately $2billion. 2nd is the Chinese iOS market at 18.8% and 3rd is Japan at 13.2%.
Overall Downloads was 3.93 billion, down 8.4%. The largest market was India at 18.8%, followed by Indonesia and the US at 7.5% both
Top Revenue
OverallGrowth
Honor of KingsHonor of Kings
Last War: SurvivalHonkai: Star Rail
Whiteout SurvivalSD Gundam G Generation Eternal
Monopoly Go!Mabinogi Mobile
Royal MatchKingshot
Candy Crush SagaDelta Force
Game for PeaceNBA 2K All Star
Coin MasterMadoka Magica Magia Exedra
Honkai: Star RailNaruto Mobile
Pokémon TCG PocketCandy Crush Saga

Top Downloads
OverallGrowth
Block BlastDelta Force
RobloxCookingdom
Garena Free FireMeme Bot Tung Sahur Chase Room
Subway SurfersR.E.P.O. Mobile
Ludo KingOnce Human
Delta ForceCraft School Building Game
Pizza ReadyDisney Solitaire
CookingdomSpeed Man
Brainy PranksterSD Gundam G Generation Eternal
NoWiFi – Relaxing Arcade GamesBad Student: School Prank
 
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