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July 2024 Circana (U.S. Hardware) Predictions - Closes Monday, August 19 (The one with EA SPORTS College Football 25) [RESULTS IN]

Welfare

Staff
Scholar Archivist Staff
¯\_(ツ)_/¯
NEW RULES + EXPLANATION
Because Michael Pachter of Wedbush Securities decided to stop subscribing to NPD last year, access to retail NPD appears to have been massively limited. Whether that's due to firms getting NPD through Pachter or agreeing with him that NPD data is worthless without digital sales (only video game companies that are on the digital board have access), leaks of hardware numbers might've dried up.

Fear not! I have a plan to remedy this set back so that this game can live on spirit. We will be transitioning away from predicting hardware units by console and instead be predicting Total Video Game Hardware Revenue and Order of Consoles.

Every month NPD releases hardware revenue along with which console was in first place. We can always ask Mat Piscatella for the #2 console if he doesn't initially provide it.

How This Will Work
Predict how much revenue will be generated by Hardware for the given month as such

Good/Bad Formatting
Code:
Good                Bad
[REV] 405M          [REV] 400.5 million
[REV] 405,000,000   [REV] 405.000.000
[REV] 405000000     [REV] - 405000000

Then: Predict the order of each console FOR REVENUE as such

1. [NSW]
2. [PS5]
3. [XBS]

THE ABOVE IS IMPORTANT

The above is how you rank each console in terms of REVENUE. If you put NSW at 1., you are predicting NSW will be #1 in revenue.

Points
Hardware Revenue will be 50 points and follows how the hardware unit points work.

50 points * (percentage of correct revenue for hardware); anything over 100% difference = 0 points.

Correct Order would be the following in points.

If #1 correct = 18
If #2 correct = 10
If #3 correct = 7

If All Three correct = 15


That would be a total of 50 points to earn from console placements.

100 points in total to earn a month from the above two, plus bonus points for finishing in the Top 10 of hardware revenue.

#1 - 17 points
#2 - 13 points
#3 - 11 points
#4 - 9 points
#5 - 7 points
#6 - 5 points
#7 - 4 points
#8 - 3 points
#9 - 2 points
#10 - 1 point

Tradition Is Dead?
Not exactly. You will still put numbers down as if the game never changed. This will be your Unit ranking. Because I don't know if/when numbers will be made available again, there's always the potential they pop up again. If that happens, I want all of us to still make predictions as we have in the past.

RECAP
The 1.2.3. placements are how you will be ranking each platform for revenue. So if it's revealed PS5 was #1 in revenue and you had PS5 as 1., you get points for that.

The "traditional" predictions for unit sales will be separate to that. You can put whatever number you want there. You could have PS5 as 1. for revenue, but say you aren't sure about units and want to hedge your bets on Xbox being the actual unit lead. Example prediction below:

1. [PS5] 200K
2. [XBS] 300K
3. [NSW] 100K

This user has PS5 winning revenue, but Xbox for units. This is a valid prediction. How points are calculated are still the same 50 points assigned, but like this.

Each ranking still has the same value, If #1 correct = 18, If #2 correct = 10, If #3 correct = 7. If the revenue and unit results have the same placements, then nothing changes.

If revenue and unit placements/results are different, then points will be halved. Take the above example and we'll say the actual results are PS5 > XBS > NSW in both revenue and units.

The above predictor would get 9 points for predicting PS5 on top of revenue, but not the full 18 due to the unit placement. They would get 5 points for XBS for the same reason as PS5, then 7 points for NSW.

There are also bonus points for the both unit and revenue rankings being correct = 15.



ITT, predict for the Circana July 2024 retail period (July 07, 2024 - August 03, 2024) for U.S. hardware REVENUE and UNIT placements.

What is Circana?: Circana is one of the main retail tracking firms in the U.S., and also about the only one who specifically goes into detail on video games sales. This thread is to predict what the Circana hardware sales will be for the most recent month. Circana months are defined by the National Retail Federation (find calendar links here).
What do I win?: Bragging rights. We also keep track of predictions over the year and have an annual contest using "points." Still just bragging rights, but Sales followers have fun seeing how well we can do with it. See here for details on the point calculations. (Only used for Hardware Units)
Why are there still predictions when official Circana numbers are not released?:
Despite not receiving numbers from Circana directly since 2010, we have always found ways of obtaining them, whether through official company PR or leaks. These threads are also a place for the community to discuss the upcoming releases and current state of the US market as well as potential impacts in the future. In the end, it's for fun!

Prediction entries must be in and finalized by 8 p.m. EST on Monday, August 19. Format use is required if you want your entry counted.

Circana Coverage: July 07, 2024 - August 03, 2024 (4 weeks, June was 5 weeks)
Circana Results Release: PR + thread posted Wednesday, August 21 around 9 a.m EST

Format:

[REV]

1. [NSW] XXX
2. [PS5] XXX
3. [XBS] XXX

Note: Combined totals for multi-SKUs. e.g. PS5 physical and digital edition total go under PS5. Xbox Series X and Xbox Series S total goes under XBS.

Good/Bad Formatting
Code:
Good                Bad
[REV] 405M          [REV] 400.5 million
[REV] 405,000,000   [REV] 405.000.000
[REV] 405000000     [REV] - 405000000

Code:
Good              Bad
[XBS] 1200K       [XBS] 1.2 million
[XBS] 1,200,000   [XBS] 1.200.000
[XBS] 1200000     [XBS] - 1200000

Potential hardware impacting events in July:
[PS5] [XBS] [3 Weeks] EA SPORTS College Football 25

[PS5] [1 Week] Temporary Price Cut: PS5 Slim Standard Edition $499 > $449 (July 28 - August 03)
[PS5] [1 Week] Temporary Price Cut: PS5 Slim Digital Edition $449 > $399 (July 28 - August 05)

[XBS] [1 Week] [Best Buy] Temporary Price Cut: Series X Model $499 > $449 + $50 gift card (July 15 - July 17)
[XBS] [1 Week] [Target Circle] Temporary Price Cut: Series X Model $499 > $399 + EA SPORTS College Football 25 (July 15 - July 27)
[XBS] [2 Weeks] Call of Duty: Modern Warfare III on Game Pass (July 24)

[NSW] [4 Weeks] [Walmart] Price Cut: Animal Crossing: New Horizons Timmy & Tommy’s Aloha Edition Turquoise Bundle $199 > $159

Older Hardware, PS4, ROG Ally, Logitech G Cloud, Arcade cabinets, etc.

Recent History of July Hardware Revenue
Month201920202021202220232024
May$149,000,000$233,000,000$244,000,000$216,000,000$339,000,000$202,000,000
Jun$231,000,000$189,000,000$401,000,000$371,000,000$454,000,000$287,000,000
Jul$170,000,000$163,000,000$323,000,000$362,000,000$292,000,000

July 2023 Units
1. PS5: ???
2. NSW: ???
3. XBS: ???

June 2024 Rankings
Units: 1) PS5 2) Switch 3) XBS
Dollars: 1) PS5 2) XBS 3) Switch

June 2024 Unit Ranges
1. PS5: <350K
2. NSW: <200K
3. XBS: >150K

June 2023 NPD thread
July 2023 NPD thread

NPD Prediction Thread Archive
 
Last edited:
[REV] 285M

1. [PS5] 320K
2. [XBS] 230K
3. [NSW] 150K
 
Last edited:
And because this is going to be a big month, here's a new Bet for everyone. https://www.installbaseforum.com/fo...football-25-rank-in-the-ytd-for-july-2024.62/

Where will EA SPORTS College Football 25 rank in the YTD for July 2024?

#1
#2
#3
#4
#5 or lower

This is what the June Top 20 looks like

RankLast MonthGamePublisherWeeks in Tracking
11Helldivers 2Sony (Corp)22
22Call of Duty: Modern Warfare III (2023)Activision Blizzard (Corp)-
33Dragon’s Dogma IICapcom USA16
44MLB: The Show 24^Multiple Video Game Manufacturers16
520Elden RingBandai Namco Entertainment-
66Final Fantasy VII: RebirthSquare Enix Inc (Corp)14
75WWE 2K24**Take-Two Interactive18
87Tekken 8Bandai Namco Entertainment24
98Madden NFL 24 [EA Sports]Electronic Arts-
1011Hogwarts LegacyWarner Bros. Games-
119Suicide Squad: Kill the Justice LeagueWarner Bros. Games23
1210NBA 2K24**Take-Two Interactive-
1313EA Sports FC 24Electronic Arts-
1412P3: Persona 3: Reload [Shin Megami Tensei]Sega23
1514Grand Theft Auto V**Take-Two Interactive-
1617MinecraftMultiple Video Game Manufacturers
1715Sea of ThievesMicrosoft (Corp)-
1816Marvel’s Spider-Man 2Sony (Corp)-
1918Stellar BladeSony (Corp)11
2019Rise of the RoninSony (Corp)16
* Digital sales not included
** Apr-Jun Digital sale not included
^ Digital sales on Nintendo and Xbox platforms not included
 


Mat Piscatella
@MatPiscatella
Upcoming U.S. video game market results from Circana:
Coverage Month - Public Release Date

Jul (Jul 7-Aug 3) - Aug 21
Aug (Aug 4-Aug 31) - Oct 9
Sep (Sep 1-Oct 5) - Oct 23
Oct (Oct 6 - Nov 2) - Nov 20
Nov (Nov 3 - Nov 30) - Dec 18

Digital Data Sharing Participating Publishers:

Won't impact this month but we'll be waiting awhile for the August report.
 
Install Base Prediction Average
REV: 283.08M (Standard deviation = 6M)

PS5: 321K (Standard deviation = 14K)
XBS: 229K (Standard deviation = 15K)
NSW: 154K (Standard deviation = 9K)
 
NPD Prediction Results - July 2024
Revenue

Result: $326M
RankUserRevenue Difference
1Astral_lion0235,000,000
2BTB12336,000,000
3Malden36,000,000
4The Hunter37,000,000
5GaiusBaltar2538,000,000
6Welfare41,000,000
7Astrogamer44,000,000
8Ystad45,000,000
9jroc7446,000,000
10Maluigi46,000,000
11Xevross49,000,000
12awng78251,000,000
13GamingCJ54,000,000

Congrats to @Astral_lion02 ! We all underestimated this month, so the rankings are just who predicted higher.

Points
Code:
July                            Total    (6/7)
1.  Astral_lion02 111.63        Malden            642.81
2.  BTB123        107.48        Astrogamer        632.13
3.  Malden        107.48        awng782           610.68
4.  The Hunter    103.33        Xevross           607.30
5.  GaiusBaltar25 101.17        Welfare           600.65
6.  Welfare        98.71        BTB123            596.74
7.  Astrogamer     97.25        The Hunter        596.03
8.  Ystad          96.10        Ystad             591.92
9.  jroc74         94.94        GamingCJ          590.88
10. Maluigi        94.94        jroc74            583.04
11. Xevross        92.48        Astral_lion02     574.38
12. awng782        92.18        GaiusBaltar25     561.33
13. GamingCJ       91.72        Maluigi           478.24
14.                             Fatih_656         476.86
15.                             derby_440         447.87
16.                             NobsPlaystation   436.60
17.                             Myriotes          335.84
18.                             StrazakGoz        275.13
19.                             Kenka             270.75
20.                             macfinatic         97.52
21.                             Tbone5189          97.16
22.                             Shadow of the Void 94.43
23.                             Vena               94.43
24.                             Limabean01         92.98
25.                             Avitsky            87.12
26.                             Yomi               87.02
27.                             ESCK Swiss         73.38
28.                             Jin+Jang           72.35
29.                             Kmds               72.35

Congrats to @Astral_lion02 for winning points!
 
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