Post Christopher Dring's coverage of ABK, I don't take GI seriously anymore. And don't read anybody else there. Hell, even sales reporting from him are relatively often not neutral at all. From the public faces, the only one neutral person is probably Matt Piscatella who provides numbers and his opinion does not slant the numbers themselves.
Tom Henderson used to report some cool stuff and he still does from time to time, but when he got his website he started to lean towards clickbait.
From proper journalists aside Schreier, I can't even name anybody else. While I don't agree with his personal opinions, his reports are quite good. I recall somebody from IGN was kinda good - one person? - but I don't remember the name of that girl.
Quite often it is true. Especially when media is desperately afraid to be blacklisted by the platform holder or when they have friends in some studios.
There are too much clickbait in the existing media outlets, which is understandable as they want to get as much traffic as possible. But in that case I can get the same thing on Twitter. By and large, in my opinions the reasons for decline of the traditional media are the following
- Outdated websites
- I haven't visited IGN for years, but do they still have forums or anything? No idea really and other websites seem to stuck in 2010s and comment sections are straight from the previous century or something at this point. Just unpleasant to use.
- Clickbait
- While I understand that they are trying to catch the traffic, I don't really need to see Starfield score being reposted seven times during the week (or more). Plus some websites are trying to be edgy in their attempts to chase clicks. It is like Kotaku that turned into a meme tabloid at this point.
- Lack of engagement
- I mean if the author of the article is much more active in the Twitter comment section than on his own website....What else to say there? Just like with gaming, the modern discourse - while it might be a bit more toxic than it should be - requires engagement. Reading plain articles without comments is just not interesting anymore.
- Opinion match
- If I see an outlet producing more and more articles or opinions that I don't agree with, I won't follow it anymore. There is no shortage of channels and boards I can follow.
- Bias
- Not much to comment there, but as an example - post KF not willing to report on Insomiac's leak due to them having friends there, I have completely written them off and stopped following them. You can't be serious when you happily posted about Xbox and Capcom leaks.
- Entitlement
- I completed abandoned and muted all those Reedpop's websites when they complained about not getting review codes for Starfield. And at that time I still believed that Eurogamer was a proper outlet.
Fundamental issue is that if you cannot provide an unbiased opinion, you should not be surprised if people are not willing to follow you if their opinion does not match with yours.
I think even IGN will fall eventually and become more like an event platform or something (I think it is already kinda is), because anybody with a camera or a stream can have an opinion whose value is not less worthy than a person publishing on IGN, GameRadar or Gamespot. Sure they don't have weight on metacritic, but that's all. There is too much personal feelings in the modern reviews and reports - which make it no different from Reddit or forum posts.