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Germany YTD Market data: Retail SW: +2%, Hardware: +90% (PS5/NSW up YoY, XBS down YoY)

Astral_lion02

Archivist
Expert Archivist
The German gaming market is still at a high level - and was able to grow significantly in the first half of 2023. This is the result of a joint special evaluation by GfK and GfK Entertainment on the occasion of this year's Gamescom for the gaming hardware and accessories segments. As the representative sales data shows, sales of game consoles increased by 90 percent compared to the same period last year. In addition to the still well-performing Nintendo Switch, these gains were mainly driven by the PS5. After the supply bottlenecks of the past two years, the Sony bestseller is now available nationwide and has sold three times as many copies in 2023 as in the first six months of 2022.

Umsatz_Spielekonsolen_1HJ2023.jpg


German Market data for fist half of 2023:

  • PC Hardware is down YoY (Laptop: -13% ; Desktop: -20%)
  • Console Hardware up 90% (Mostly drive by PS5 huge increase)
  • Accesories are down 1%
  • Retail Software is up 2%

Note: The three top titles of the current year were able to sell significantly more licensed products than in 2022. While 27 percent more "FIFA" items and 33 percent more "Harry Potter" goods were sold, sales of "The Legend of Zelda" products increased by an impressive 81 percent. Offers from the toy, stationery and accessories categories were particularly popular.


Estimate Yearly Hardware sales in Germany since 2012 (Generations 8 and 9)

GER.png


This data are estimates based on ajustements on CESA White Paper data
 
That PS5:XBS is closer to Japan level than EU!
Rough pixel counting its 92:8.

Obviously there's a burst of sales from the supply shortage ending but it may be notable larger than PS4 gen.
For reference (IDG data, which is likely where CESA gets it from):

Screenshot-2023-08-17-at-12-16-47.png

Also what is happening with XBS? Not even XB1 had a decline in its 3rd year, albeit this is only the 1st half.
XB1 grew ~20% from 2015->2016 while XBS is seemingly going to decline -10%
 
Interesting, seems that Germany is the only region where the Switch is Up YoY, everywhere else is down.

The PS5 with healthy stock is doing great numbers again.

The Xbox series seems to be down everywhere
 
2023 might be the first year in a long time, Playstation will sell above 1m units again.
That was the norm.
Yeah, seeing that graph for the first time, the shortage in 2022 was brutal. PS5 selling less than half of what PS4 sold in its 2nd year and actually declining from its 1st year. 3rd year is gonna be mostly on par with PS4's 3rd year, though.
 
XB1 sold 300-350k in 3rd year, Series is going to sell less then 200k as there is no way it will reverse decline with price increase.
 
I posted this in another thread, but the XB Series numbers are just dire everywhere. I wonder if Microsoft gives up on hardware next Gen and just sticks to cloud / game pass. I don't know, they did just buy Activision, but their brand is just damaged everywhere.

Also, I think Sony just positioned themselves to absolutely dominate in the next couple years. 2024 is going to be even bigger for them.
 
I posted this in another thread, but the XB Series numbers are just dire everywhere. I wonder if Microsoft gives up on hardware next Gen and just sticks to cloud / game pass. I don't know, they did just buy Activision, but their brand is just damaged everywhere.

Also, I think Sony just positioned themselves to absolutely dominate in the next couple years. 2024 is going to be even bigger for them.

The buying of Acti means they are not giving up Xbox at least anytime soon if u ask me. THat shows even with such costly financial cost. They are going to brute force for success. Whether they can or not we don't know there.
 
I posted this in another thread, but the XB Series numbers are just dire everywhere. I wonder if Microsoft gives up on hardware next Gen and just sticks to cloud / game pass. I don't know, they did just buy Activision, but their brand is just damaged everywhere.

Also, I think Sony just positioned themselves to absolutely dominate in the next couple years. 2024 is going to be even bigger for them.
Yeah the fact they are down this early in the gen is really poor. Especially coming off an already weak position. Least their subs are holding up but also show a lack of growth which hardware sales reflect.

MS really need the Activision deal to go through imo, if it does get blocked I think it would make sense to spin Xbox off so MS can offer its services to other providers.
 
Jesus fucking christ at least wait until exclusive software regularly arrives onto the XBS platform beforesaying they're going to go abandon consoles and go full third party next generation. XBS sales are undeniably dire right now, but the console has also had little to no enticing software that has been consistently released on the platform that are of high quality. 2020 had Flight Simulator, 2021 had Forza Horizon 5 and Halo Infinite and Psychonauts 2, 2022 had literally nothing outside of Pentiment and Grounded, and 2023 so far had Hi-Fi Rush and Redfall.

Out of those, Flight Sim, Forza Horizon 5, Psychonauts 2, Pentiment, Grounded, and Hi-Fi rush had been considered high quality. Which is actually a good amount of high quality titles. However, only flight sim and Forza Horizon 5 can be considered system sellers and the two games are frankly in relatively niche genres (flight simulators and racing). They're certainly large but those two niches alone in two releases can't carry the system to good hardware sales. The others are significantly more niche and exist more or less as nice to haves. They can't sell tons of system on their own and are more supplements. Especially games like Pentiment which is just inherently really niche. Halo Infinite had a good start but ameanic updates to the multiplayer along with a lack of content and growing dissatisfaction knee capped any future growth of the game. Redfall was just bad. Those two AAA productions faltering has undeniably reinforced the idea that Xbox has no big games worth playing.

The Xbox game pipeline appears to be improving over the latter half of this year, starting with Starfield and Forza Motorsport. If Xbox hardware sales over financial year 24 continue to lower and go below even financial year 23 then yeah, Xbox is toast this year. If momentum improves with the increase of regular software output of large AAA games, especially when they're well reviewed, then I believe we will see Xbox hardware sales improve as the platform becomes more enticing rather then it being a worse PlayStation in terms of interesting software exclusive to it.

Edited in reply:
I posted this in another thread, but the XB Series numbers are just dire everywhere. I wonder if Microsoft gives up on hardware next Gen and just sticks to cloud / game pass. I don't know, they did just buy Activision, but their brand is just damaged everywhere.

Also, I think Sony just positioned themselves to absolutely dominate in the next couple years. 2024 is going to be even bigger for them.

I don't actually think 2024 is necessarily guaranteed to be a bigger year for the PlayStation brand due to a lack of upcoming games for the PlayStation system. This year was fairly light, but of course they've had momentum over last few years, Xbox struggling, marketing rights of huge brands in Europe such as Fifa and COD (one of which they'll likely lose next year or even possibly this year), and Spiderman 2 (which on pure brand power of Spiderman himself is going to sell blockbusters), but in 2024 there isn't really any upcoming PlayStation exclusives we know of. As well, it's the year in which Sony possibly loses Call of Duty marketing (if the MSFT-Activision merger goes through) and their competitor, Xbox, should have a larger and more consistent software output. I mean, as niche as it is, for flight sim fans a new flight sim next year is a fairly big deal as an example.

Now, this is my own personal feelings based on things I've read, not necesarily me making a strong prediction of the future. PlayStation can likely easily continue their dominance streak next year even with less software, possibly the end of Call of Duty marketing rights, and increased competition from Xbox, but I would be less bullish. It's still very likely going to be a big year, just smaller then this year to some degree in my opinion
 
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I don't actually think 2024 is necessarily guaranteed to be a bigger year for the PlayStation brand due to a lack of upcoming games for the PlayStation system.

In terms of exclusives it definitely is:
FF7R2, Death Stranding 2, Rise of Ronin, Wolverine, Silent Hill 2 Remake, Stellar Blade
and there's likely more to come, as well as PS5 Pro.

And then there's the big one: GTA6 marketing.

The Xbox game pipeline appears to be improving over the latter half of this year, starting with Starfield and Forza Motorsport. If Xbox hardware sales over financial year 24 continue to lower and go below even financial year 23 then yeah, Xbox is toast this year.

You called FH niche, FM is far smaller seller than FH.
I also don't see this pipeline. Afaik, Hellblade 2 and Avowed are what we know of right now and both are not big titles imo.
 
If Stellarblade's noteworthy, Hellblade 2 and Avowed are giants by comparison, lol.

XBGS also has Flight Simulator 2024 confirmed for next year. It's not immediately apparent from the title but it's an actual new game, not an expansion.

edit: looking it up, Wolverine and DS2 are both still undated too. And Stellarblade's still 2023? Current confirmed 2024 1st party games are just:


PlayStation Studios
  • Concord (Firewalk Studios) PC, PS5
  • Rise of the Ronin (Team Ninja) PS5

Microsoft Gaming
  • Ara: History Untold (Oxide Games) PC
  • Avowed (Obsidian Entertainment) PC, XBS
  • Microsoft Flight Simulator 2024 (Asobo Studio) PC, XBS
  • Senua's Saga: Hellblade II (Ninja Theory) PC, XBS
  • Towerborne (Stoic Studio) PC, XBS

Nintendo
  • Luigi's Mansion 2 (Next Level Games?) NSW
  • untitled action game featuring Princess Peach (tba) NSW
 
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Jesus fucking christ at least wait until exclusive software regularly arrives onto the XBS platform beforesaying they're going to go abandon consoles and go full third party next generation. XBS sales are undeniably dire right now, but the console has also had little to no enticing software that has been consistently released on the platform that are of high quality. 2020 had Flight Simulator, 2021 had Forza Horizon 5 and Halo Infinite and Psychonauts 2, 2022 had literally nothing outside of Pentiment and Grounded, and 2023 so far had Hi-Fi Rush and Redfall.

Out of those, Flight Sim, Forza Horizon 5, Psychonauts 2, Pentiment, Grounded, and Hi-Fi rush had been considered high quality. Which is actually a good amount of high quality titles. However, only flight sim and Forza Horizon 5 can be considered system sellers and the two games are frankly in relatively niche genres (flight simulators and racing). They're certainly large but those two niches alone in two releases can't carry the system to good hardware sales. The others are significantly more niche and exist more or less as nice to haves. They can't sell tons of system on their own and are more supplements. Especially games like Pentiment which is just inherently really niche. Halo Infinite had a good start but ameanic updates to the multiplayer along with a lack of content and growing dissatisfaction knee capped any future growth of the game. Redfall was just bad. Those two AAA productions faltering has undeniably reinforced the idea that Xbox has no big games worth playing.

The Xbox game pipeline appears to be improving over the latter half of this year, starting with Starfield and Forza Motorsport. If Xbox hardware sales over financial year 24 continue to lower and go below even financial year 23 then yeah, Xbox is toast this year. If momentum improves with the increase of regular software output of large AAA games, especially when they're well reviewed, then I believe we will see Xbox hardware sales improve as the platform becomes more enticing rather then it being a worse PlayStation in terms of interesting software exclusive to it.

Edited in reply:


I don't actually think 2024 is necessarily guaranteed to be a bigger year for the PlayStation brand due to a lack of upcoming games for the PlayStation system. This year was fairly light, but of course they've had momentum over last few years, Xbox struggling, marketing rights of huge brands in Europe such as Fifa and COD (one of which they'll likely lose next year or even possibly this year), and Spiderman 2 (which on pure brand power of Spiderman himself is going to sell blockbusters), but in 2024 there isn't really any upcoming PlayStation exclusives we know of. As well, it's the year in which Sony possibly loses Call of Duty marketing (if the MSFT-Activision merger goes through) and their competitor, Xbox, should have a larger and more consistent software output. I mean, as niche as it is, for flight sim fans a new flight sim next year is a fairly big deal as an example.

Now, this is my own personal feelings based on things I've read, not necesarily me making a strong prediction of the future. PlayStation can likely easily continue their dominance streak next year even with less software, possibly the end of Call of Duty marketing rights, and increased competition from Xbox, but I would be less bullish. It's still very likely going to be a big year, just smaller then this year to some degree in my opinion

PS5 will have at least FF7 rebirth and DS2 exclusive, these are 5+ million sellers. XBOX have no comparable AAA exclusive games for 2024.
 
You called FH niche, FM is far smaller seller than FH.
I also don't see this pipeline. Afaik, Hellblade 2 and Avowed are what we know of right now and both are not big titles imo.

Forza Horizon is certainly bigger then Forza Motorsport at this point, so you're correct in that, but racing is certainly a niche genre. It's big, don't get me wrong, but when the only two genres Xbox is really currently succeeding in is flight sims and racing games, that doesn't broach a lot of mass market appeal. Me bringing up Forza Motorsport was also to bring up the topic of release cadence/consistency.

I probably didn't explain it very well... or at all, but my point with that is if both Starfield and Forza Motorsport land, that allows for positive momentum for the Xbox brand. Going into 2024 and games like Avowed, Hellblade 2, Flight Sim 2024 are all received positively that creates some positive momentum. Rather then the first three years of the systems life where they basically had no games and the games they did release were either only in large but ultimately not mass market genres (Flight sim, Forza Horizon), good but smaller titles (Pentiment, Grounded, Hi-Fi Rush), did well initially before floundering (Halo Infinite), or just bad (Redfall). They also released this inconsistently. Most of their releases being smaller titles.

While Avowed and Hellblade 2 aren't the biggest games, they're certainly bigger then Hi-Fi Rush. I mean Avowed is a first person Western RPG. Even the very mediocre and even more AA Outer Worlds sold 5 million copies. If Avowed sticks the landing, even if it might not have the largest budget or size, will be fairly popular. Hellblade 2 is going for that cinematic appeal and if it does and at the very least does critically very well, then it also becomes a piece of positive critical reception.

Then we have Fable, Clockwork Revolution (which saw mostly positive and intrigued reactions during Xbox's summer showcase), and South of Midnight that are coming in recent times. Plus, there is still Perfect Dark later this generation and State of Decay 3. It's not the biggest pipeline but it's clear Xbox will have more content coming more regularly in the latter half of the generation then this one.

Even if PlayStation's offering momentum continues to be massive, if Xbox hardware sales improve as games regularly come out and are also hopefully reviewed well, then I think it's quite likely that those hardware sales will improve.
 
That PS5:XBS is closer to Japan level than EU!
Rough pixel counting its 92:8.

Obviously there's a burst of sales from the supply shortage ending but it may be notable larger than PS4 gen.
For reference (IDG data, which is likely where CESA gets it from):

Screenshot-2023-08-17-at-12-16-47.png

Also what is happening with XBS? Not even XB1 had a decline in its 3rd year, albeit this is only the 1st half.
XB1 grew ~20% from 2015->2016 while XBS is seemingly going to decline -10%


IMO Xbox Series S is why. It takes very sophisticated thinking to understand why, but IMO for various reason a low power SKU is very detrimental. And I think it would have the same bad effect on PS if they had done a PS5 S instead of MS, but they had the good sense not too. It may sound crazy but I was saying all this BEFORE the generation released. So I feel like I have some cred on that. I remember arguing with people online in 2020 of why S preorders werent selling out while X was! Of course they would say, oh, the mainstream doesnt preorder, but wait until later in the generation S will be huge etc. I told them, I bet in year 5 people will still be saying "just wait, S about to hit it's stride!".

But again this is MS, this gen they've been so lacking they cant even have stock of the basic X SKU most of the time in the USA and I assume similar or worse in other countries.

All that said looking at Astal's 2022 chart, it would appear same story as everywhere else. Due to PS supply constrictions, Xbox actually gained a lot of share in Germany vs PS prior to 2023 compared to XB1/PS4 gen (same as in Spain, UK or anywhere else we have #'s). Look at 2015 vs 2022 XBox/PS lines. And it might be about the same as the prior gen overall with 2023 figured in (this is the case in UK we know, the latest update is 57:43 Playstation, similar to last gen). Of course Xbox cant just let PS continue to outsell by such huge margins or the pendulum will swing back, and so far we have not seen signs.
 
It seems to me noticing over the years that Mainland Europe are very frowning of Xbox even with all major markets and secondary ones being supported, I get that there's the lack of marketing and some support, but I notice that they are more frowning than Japan despite what people say about not selling because "its foreign" rather than having a massive lack of software that fits their tastes there, they seem to be very open to the brand, its just that MS doesn't do any effort and lacks the games they play. I think Europe is very "stick first sticks forever" brand loyalty because the PS3 despite being much more expensive than the 360, outsold it there in mid 2008 when it was still 100 Euros more.
 
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It's revenue.
So Switch OLED and less Lite sales could play a huge role.
Ok this makes a lot more sense. Germany should follow the worldwide trend where Switch HW sales are down 7-10% YoY for H1 2023.

Also, PS5 selling ~2.5X more than Switch in units would have been kinda crazy.
 
Great performance overall for the market, but very poor for Xbox Series.

Just a reminder that this data is prior to the price increase of Series X in EU, so if you think that Xbox Series sales may improve in the coming months and in 2024, take that into account. Also PS5 price could go back to launch price next month with the new SKU, which would make buying a PS5 cheaper than buying a Series X.
 
However, only flight sim and Forza Horizon 5 can be considered system sellers and the two games are frankly in relatively niche genres (flight simulators and racing). They're certainly large but those two niches alone in two releases can't carry the system to good hardware sales.
Racing games aren't niche. FH5 reached over 30M players. There are tons of big selling racing games.
 
It seems to me noticing over the years that Mainland Europe are very frowning of Xbox even with all major markets and secondary ones being supported, I get that there's the lack of marketing and some support, but I notice that they are more frowning than Japan despite what people say about not selling because "its foreign" rather than having a massive lack of software that fits their tastes there, they seem to be very open to the brand, its just that MS doesn't do any effort and lacks the games they play. I think Europe is very "stick first sticks forever" brand loyalty because the PS3 despite being much more expensive than the 360, outsold it there in mid 2008 when it was still 100 Euros more.
When the software support was better with XB360, XB had just 13% of the hardware market between PS3/XB360 in Japan (so still lower than other main european Countries).
Even if all the japanese third-party software had a same day version on XBS, XBS would still trail by afar compared to PS5.
The key issue is the same as continental Europe, with PS being the brand with more luster and XB's differentiation from PS being too little to change the consumer behaviour.
To Sony was always a convenience that Xbox framed itself as the "stupid (but very whealty) twin" in their duality.
 
Racing games aren't niche. FH5 reached over 30M players. There are tons of big selling racing games.
while not niche, I'd definitely say the market has contracted and is centered around certain styles and brands. there's not much outside of realistic sims and simcades that aren't mario kart. they still exist, at least, but we don't really know how they do. hell, a NASCAR kart racer was just announced too.
 
while not niche, I'd definitely say the market has contracted and is centered around certain styles and brands. there's not much outside of realistic sims and simcades that aren't mario kart. they still exist, at least, but we don't really know how they do. hell, a NASCAR kart racer was just announced too.
It has always been certain brands since like the early PS3 era, basically because they rely on car brands and those got too expensive for any minimal investment. There hasn't been any real sign that the space has contracted. We never really knew how they do aside from Gran Turismo. All that happened is that most major players moved to PC and the realistic genre on console shrunk because of Need for Speed's mismanagement. F1 has shown growth alongside the sport and Asseto Corsa has sold 12 million as of 2021.
 
It has always been certain brands since like the early PS3 era, basically because they rely on car brands and those got too expensive for any minimal investment. There hasn't been any real sign that the space has contracted. We never really knew how they do aside from Gran Turismo. All that happened is that most major players moved to PC and the realistic genre on console shrunk because of Need for Speed's mismanagement. F1 has shown growth alongside the sport and Asseto Corsa has sold 12 million as of 2021.
I'm more referring to stuff outside of real-car racers. like when Wipeout was a thing, or Burnout. a lot of those are in the indie space but haven't really broken out like some other genres. unless I'm forgetting something
 
When the software support was better with XB360, XB had just 13% of the hardware market between PS3/XB360 in Japan (so still lower than other main european Countries).
Even if all the japanese third-party software had a same day version on XBS, XBS would still trail by afar compared to PS5.
The key issue is the same as continental Europe, with PS being the brand with more luster and XB's differentiation from PS being too little to change the consumer behaviour.
To Sony was always a convenience that Xbox framed itself as the "stupid (but very whealty) twin" in their duality.
Xbox 360 was still missing a lot of key games in Japan, but everytime it got a title, the sales would bump, software sales had a surprisingly very high attach ratio since the OG Xbox who sold just 500k.

It was around 2010 when the entire Xbox leadership was replaced with very corporate people who decided to cut anything that wasn't giving them a lead in sales that they started to neglect Japan, one year later the console was pratically dead and a lot of the 360 ports skipping sales there.
 
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