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The German gaming market is still at a high level - and was able to grow significantly in the first half of 2023. This is the result of a joint special evaluation by GfK and GfK Entertainment on the occasion of this year's Gamescom for the gaming hardware and accessories segments. As the representative sales data shows, sales of game consoles increased by 90 percent compared to the same period last year. In addition to the still well-performing Nintendo Switch, these gains were mainly driven by the PS5. After the supply bottlenecks of the past two years, the Sony bestseller is now available nationwide and has sold three times as many copies in 2023 as in the first six months of 2022.
German Market data for fist half of 2023:
- PC Hardware is down YoY (Laptop: -13% ; Desktop: -20%)
- Console Hardware up 90% (Mostly drive by PS5 huge increase)
- Accesories are down 1%
- Retail Software is up 2%
Note: The three top titles of the current year were able to sell significantly more licensed products than in 2022. While 27 percent more "FIFA" items and 33 percent more "Harry Potter" goods were sold, sales of "The Legend of Zelda" products increased by an impressive 81 percent. Offers from the toy, stationery and accessories categories were particularly popular.
GfK Entertainment - Deutscher Gaming-Markt: Spielekonsolen und Premium-Segmente legen im 1. Halbjahr 2023 deutlich zu
17.08.2023 | Der Umsatz mit Spielekonsolen stieg in den ersten sechs Monaten um 90 Prozent. PS5 mit großen Zugewinnen... 17.08.2023 Der deutsche Gaming-Markt bewegt sich weiterhin auf einem hohen Niveau – und konnte im ersten Halbjahr 2023 zum Teil deutlich zulegen. Dies ist das Ergebnis einer...
www.gfk-entertainment.com
Estimate Yearly Hardware sales in Germany since 2012 (Generations 8 and 9)
This data are estimates based on ajustements on CESA White Paper data